The Impact of Voice Search on Paid Search AdWords Campaigns

The Impact of Voice Search on Paid Search AdWords Campaigns

Did you know that there are nearly four hundred and twenty million voice searches being conducted every day and experts predict the numbers could double by 2020? We live in a world where consumers are increasingly using digital voice assistants such as Siri, Cortana and Google Assistant on their smartphones for search purpose. This has a huge impact on AdWords campaigns and ongoing AdWords management.

Rising Popularity of Voice Searches

The appeal of voice searches is that they’re convenient, useful when you’re on-the-go and they offer a more personalized experience. Voice searches blend natural language processing with text-to-speech technology to translate a […] Read more

Still Missing Out On PPC Conversions? Focus on Mobile PPC Strategy

Still Missing Out On PPC Conversions? Focus on Mobile PPC Strategy

From the time you wake up in the morning to the time you hit the bed at night, you probably check your mobile phone a hundred times. Yes, we are all addicted to our smartphones and not having a focused mobile PPC strategy could mean losing out on conversions.

Here are some tips put together by PPC management experts to optimize campaigns for the mobile platform:
#1 Reasons to Consider Mobile PPC Strategy

Having a mobile PPC strategy is more important than ever before. Studies show that over 90% of mobile consumers who use mobile devices for product/service research purposes go on to […] Read more