Is There Any Difference Between ReMarketing and ReTargeting?

Is There Any Difference Between ReMarketing and ReTargeting?

Modern consumers take time to think and purchase. They visit a website, add items to the cart and leave the page without making a purchase. A very small percentage of consumers make a purchase on their first visit.

Remarketing and retargeting are two important online marketing strategies to attract visitors who have shown an interest in a brand. Though they have similar goals, there are few differences in terms of strategy and the method involved in reaching out to your targets.

Retargeting with display ads

PPC remarketing agencies use online ad placements to target users who have interacted with your site. This is […] Read more

Deploy Re-Targeting Ads to Target Location Specific Shoppers

Deploy Re-Targeting Ads to Target Location Specific Shoppers

First, you must know what re-targeting stands for, well it is actually a technique to reach all existing customer and prospects who once came to your portal but didn’t convert into a customer. And through AdWords, you can attract prospects from specific target location with offers, deals or discount to get it converted into a satisfied customer.  Here are few tips to deploy to target location-specific shopper’s.

#1 Retargeting Ads to attract shoppers

Retargeting is a branding tool kept in front of the customers that visit your site. It is in a way a second chance given to you to convert a visitor […] Read more

The Impact of Voice Search on Paid Search AdWords Campaigns

The Impact of Voice Search on Paid Search AdWords Campaigns

Did you know that there are nearly four hundred and twenty million voice searches being conducted every day and experts predict the numbers could double by 2020? We live in a world where consumers are increasingly using digital voice assistants such as Siri, Cortana and Google Assistant on their smartphones for search purpose. This has a huge impact on AdWords campaigns and ongoing AdWords management.

Rising Popularity of Voice Searches

The appeal of voice searches is that they’re convenient, useful when you’re on-the-go and they offer a more personalized experience. Voice searches blend natural language processing with text-to-speech technology to translate a […] Read more

Still Missing Out On PPC Conversions? Focus on Mobile PPC Strategy

Still Missing Out On PPC Conversions? Focus on Mobile PPC Strategy

From the time you wake up in the morning to the time you hit the bed at night, you probably check your mobile phone a hundred times. Yes, we are all addicted to our smartphones and not having a focused mobile PPC strategy could mean losing out on conversions.

Here are some tips put together by PPC management experts to optimize campaigns for the mobile platform:
#1 Reasons to Consider Mobile PPC Strategy

Having a mobile PPC strategy is more important than ever before. Studies show that over 90% of mobile consumers who use mobile devices for product/service research purposes go on to […] Read more

How to Stretch your PPC Campaign Budget

How to Stretch your PPC Campaign Budget

Most companies in Canada are looking out for ways to better their PPC campaign. The budget that a company sets aside does play a major role along with strategy and proper planning. The real challenge comes down to the PPC budget –how much or how little.

The good news is that even companies with low budgets can increase the success rates of their campaign by following some of these moves: 

Identifying clear goals for your campaign 

By determining in advance the goals or outcome you would like to achieve will set you on a clear and focused path. This will also help prevent […] Read more

Different types of Re-Targeting for eCommerce Businesses

Different types of Re-Targeting for eCommerce Businesses

Since Google launched AdWords remarketing in 2010, the concept of retargeting has become bigger and has been adapted to different platforms including social media networks. Audiences familiar with a brand are a high-value segment for businesses to advertise to. If you don’t know how remarketing works or the various types available for use, you’re lagging behind your competitors. Read on to learn about different forms of retargeting and how they work.

#1 Target Site Visitors

At the crux of AdWords remarketing and social media retargeting are site visitors. Site retargeting refers to the practice of using site visitor information to bring them […] Read more

A Comparison between Google AdWords Search and Display Networks

A Comparison between Google AdWords Search and Display Networks

Here’s the harsh reality – it’s possible to waste a large chunk of your ad budget on poorly strategized Google AdWords campaigns. One of the most basic mistakes advertisers do is using the same campaign to target Google Search Network and Google Display Network. Here are reasons to avoid doing this and tips to target them for maximum returns.

Don’t Blindly Follow Google’s Advice

It’s easy to see why advertisers don’t create separate campaigns for each network – ongoing AdWords campaign management requires time and effort and running the same campaign on both networks just makes it easier. Besides, AdWords advises targeting […] Read more

Google Shopping Campaign Tips for Brand vs. Non-Brand Terms

Google Shopping Campaign Tips for Brand vs. Non-Brand Terms

Are you looking for a strategy to get the best value from a brand and non-brand terms for your Google Shopping ads campaigns? Because bids take place on products and not keywords, advertisers find it difficult to target branded and non-branded search terms in the most profitable manner.

Here are some tips provided by Google shopping management experts:

All Searches Don’t Have Equal Value

Google Shopping ads offer lesser control when compared to traditional text PPC ads. Ultimately, it’s Google that decides which product ad to serve for a particular search term depending on the product title and description you have in your […] Read more

Tips To Consider When Organizing Your Ad Groups & AdWords Campaigns

Tips To Consider When Organizing Your Ad Groups & AdWords Campaigns

So you’ve been working hard to create a keyword list that covers all possible terms relevant to your business and target audience – good job! Next comes the crucial step of organizing keywords into campaigns and ad groups – crucial because it holds the key to effective AdWords management and campaign profitability.

Here are some tips, hacks and best practices for grouping keywords and obtaining best possible campaign results

#1 Review Campaign Settings

For efficient AdWords management, take a step back and consider the campaign’s structure and settings. Certain settings such as day parting, language, geo-targeting and the network can only be set […] Read more

Run mobile-specific ad copy for AdWords expanded text ads: Know How

Run mobile-specific ad copy for AdWords expanded text ads: Know How

For quite some time now, Google AdWords management experts have known that mobile optimized ads can significantly increase CTRs. Google rewards such ads by providing them with higher rankings in search engine results. However, in this era of expanded text ads, strategies are shifting from making device based targeting adjustments at ad level to making adjustments at the ad group/campaign level. Here are some tips to help businesses implement device specific ad copy.

#1 Implement Ad Customizers

Google AdWords management professionals recommend advertisers use ad customizers to keep ads relevant even while they’re targeting multiple devices in the same campaign or ad […] Read more