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All set for your AdWords campaign to go live? Have you conducted a PPC audit? Think of it as reviewing your account to ensure it’s optimized to deliver initial campaign goals.
Here’s a list of areas you should be diving into:
#1 Ensure Conversion Tracking
As a general rule, an AdWords campaign audit should be conducted on a quarterly or bi-annual basis for existing campaigns. This allows you to find areas of wasted ad spend and areas with potential to boost ROI. For this to happen, you need to ensure the whole system for conversion tracking is in place in your AdWords account […] Read more