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It’s been over two years since expanded text ads burst onto the scene. The initial euphoria experienced by advertisers because the new ad format offered a lot more space to explain products/services and value propositions gave way to confusion. The new format demands a new set of best practices, something that requires some time to figure out.
Luckily, PPC experts were on the job and here are their recommendations to maximize the potential of expanded text ads.
#1 Understand New Improved Format
Since they first started rolling, the format of expanded text ads has evolved. PPC services providers point out that as opposed […] Read more
In July 2018 Google started transitioning AdWords accounts from the old interface to the new UI exclusively. According to leading PPC agencies, the new update is aimed to help advertisers have tools, resources and incisive insights to drive performance in an increasingly complex and competitive paid search environment.
How familiar are you with the new UI and how prepared are you to work with it? Here’s a list of things you need to look into before the old AdWords UI is retired forever.
A Virtual Tour of the New UI Experience
Take a tour of the new Google AdWords experience, that’s what the […] Read more
It’s true that a Google Shopping Ads campaign can bring phenomenal ROI for e-commerce businesses. That’s because shopping ads put products straight in front of searchers with a specific buying intention. However, just like traditional PPC search campaigns, Shopping campaigns to require ongoing monitoring and optimization for success.
Here are six ways to optimize Google PLA shopping ads and get more clicks.
#1 Create an Accurate Product Feed
Before you can think of making necessary changes to ensure Shopping Ads campaign success, you need to have the right set-up that allows you to make real-time tweaks.
The product feed needs to be complete and […] Read more
Creating an amazing mobile app that people will pay for is hard. Getting it in front of interested users is even harder. Thousands of apps are being submitted every day to app stores. You really need to promote your mobile app to get noticed. If marketing is not your strong point, white label PPC management experts can help you with a tailored AdWords “mobile app install” PPC campaign.
AdWords for Mobile App Advertising
AdWords is popularly used to promote websites but it can also be a powerful platform to drive mobile app installs. AdWords allows users to advertise mobile apps and offers […] Read more
Listen up, folks! Google has officially rolled out the Speed Update to all users on July 9th, 2018. From now on, page speed is an important ranking factor for mobile searches. If you have an organic presence on mobile search or you’re involved in mobile-specific AdWords management, you may need to shift your focus slightly.
Overview of Google Page Speed Update
AdWords campaign managers point out that page speed has been an important ranking factor since 2009. This is true but earlier it was used to rank desktop searches whereas the focus now is on mobile searches. Everybody knows that mobile search […] Read more
Modern consumers take time to think and purchase. They visit a website, add items to the cart and leave the page without making a purchase. A very small percentage of consumers make a purchase on their first visit.
Remarketing and retargeting are two important online marketing strategies to attract visitors who have shown an interest in a brand. Though they have similar goals, there are few differences in terms of strategy and the method involved in reaching out to your targets.
Retargeting with display ads
PPC remarketing agencies use online ad placements to target users who have interacted with your site. This is […] Read more
First, you must know what re-targeting stands for, well it is actually a technique to reach all existing customer and prospects who once came to your portal but didn’t convert into a customer. And through AdWords, you can attract prospects from specific target location with offers, deals or discount to get it converted into a satisfied customer. Here are few tips to deploy to target location-specific shopper’s.
#1 Retargeting Ads to attract shoppers
Retargeting is a branding tool kept in front of the customers that visit your site. It is in a way a second chance given to you to convert a visitor […] Read more
Did you know that there are nearly four hundred and twenty million voice searches being conducted every day and experts predict the numbers could double by 2020? We live in a world where consumers are increasingly using digital voice assistants such as Siri, Cortana and Google Assistant on their smartphones for search purpose. This has a huge impact on AdWords campaigns and ongoing AdWords management.
Rising Popularity of Voice Searches
The appeal of voice searches is that they’re convenient, useful when you’re on-the-go and they offer a more personalized experience. Voice searches blend natural language processing with text-to-speech technology to translate a […] Read more
From the time you wake up in the morning to the time you hit the bed at night, you probably check your mobile phone a hundred times. Yes, we are all addicted to our smartphones and not having a focused mobile PPC strategy could mean losing out on conversions.
Here are some tips put together by PPC management experts to optimize campaigns for the mobile platform:
#1 Reasons to Consider Mobile PPC Strategy
Having a mobile PPC strategy is more important than ever before. Studies show that over 90% of mobile consumers who use mobile devices for product/service research purposes go on to […] Read more
Most companies in Canada are looking out for ways to better their PPC campaign. The budget that a company sets aside does play a major role along with strategy and proper planning. The real challenge comes down to the PPC budget –how much or how little.
The good news is that even companies with low budgets can increase the success rates of their campaign by following some of these moves:
Identifying clear goals for your campaign
By determining in advance the goals or outcome you would like to achieve will set you on a clear and focused path. This will also help prevent […] Read more