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By performing a PPC competitor analysis, you can get an idea of how your PPC competitors are performing. An amazing advertising account and a landing page in combination with your PPC advertising efforts can take you a long way. By looking into what your competitors are doing, you can get new ideas to optimize your PPC account and grow your PPC profits. Also, when you see an unexpected drop in your performance and can’t figure out the cause, you need to understand that it may not have to do anything with your PPC management. It may be because your competitors […] Read more
Conversion rates are the number of sales per visit. It precisely represents the efficiency of your e-commerce marketing strategy. Invest in a reputed PPC management agency that will conduct research and offer actionable advice to improve your e-commerce conversion rates. Here are a few simple and cost-effective ways to increase your conversion rates within a restricted budget:
Optimization for an Increased Conversion Rate
It’s important to attract a healthy audience to your webpage with a high SERP and link building for maximum brand exposure and conversion rates. However, purely focusing on drawing views is insufficient. You need to ensure that your webpage […] Read more
Do you use Apple’s Siri, Amazon’s Alexa or Google’s Personal Assistant to find answers to questions online? It’s not just you, millions of people around the world use them too! It’s expected that by the year 2020, voice search will account for at least half of all internet searches. Read on to know what this means for Ads campaigns and Google Ads management.
Why Is Voice Search Important?
Voice search is quickly rising to become one of the most popular ways to research and conduct searches on the internet. People are using voice search to find answers to everything from who the […] Read more
Ads remarketing is a powerful tool to drive cost-effective conversions from bounced visitors on high-traffic websites. Success depends on several factors, including how you’ve tagged the website and also how well you’ve set up remarketing lists.
Here are some remarketing tactics that professionals recommend to maximize ROI.
#1 Create Different Campaigns
Novice Ads remarketing practitioners make the mistake of targeting all site visitors in a single generic Google Ads campaign. However, all website visitors are not the same. Visitors who are exploring the home page need different treatment than visitors who are at the checkout. Remarketing services providers recommend creating multiple campaigns with […] Read more
Google Shopping ads are one of the best digital marketing options for e-commerce businesses. They tap into strong purchase intent and drive e-commerce sales. However, Google Shopping campaigns need special treatment to deliver strong ROI. Here are some tips to optimize campaigns and boost e-commerce sales.
Why is Google Shopping Campaigns Important?
Before understanding Google Shopping management tips that deliver increased e-commerce sales, take a moment to understand what makes Shopping campaigns the powerhouses that they are. With Google shopping campaigns, e-commerce businesses can market their products directly on Google Search. They can elevate product promotion by providing valuable information such as […] Read more
No matter how big or small your Ads budget is, the profitability of your campaigns depends on following the best Google Ads management practices. If you’re new and looking to drive high Ads conversions or even if you’re handling an account and need a second opinion, here are the best ways you can increase conversion rates and drive qualified leads.
Optimize Campaigns for Mobile Devices
It’s no secret that mobile traffic has surpassed desktop traffic for many businesses. If consumers have a difficult time making an online purchase or filling out a form field, they are simply going to bounce. That’s why […] Read more
Listen up, folks! Google has officially rolled out the Speed Update to all users on July 9th, 2018. From now on, page speed is an important ranking factor for mobile searches. If you have an organic presence on mobile search or you’re involved in mobile-specific Google Ads management, you may need to shift your focus slightly.
Overview of Google Page Speed Update
Google Ads campaign managers point out that page speed has been an important ranking factor since 2009. This is true but earlier it was used to rank desktop searches whereas the focus now is on mobile searches. Everybody knows that […] Read more
What is ongoing PPC management? How does partnering a professional PPC management firm benefit small business? Have questions such as these but don’t know who to ask? Below is a comprehensive guide to help you make the right decisions and supercharge your PPC campaigns.
What Is Ongoing PPC Management?
Ongoing PPC management is the process of continuously monitoring and analyzing PPC ad campaigns as well as overseeing PPC ad spend to ensure their effectiveness and profitability. PPC is an evolving field and though perfect optimization is not possible, digital marketers put in continuous efforts to optimize campaigns.
Need for Ongoing PPC Management
PPC campaigns […] Read more
It’s been over two years since expanded text ads burst onto the scene. The initial euphoria experienced by advertisers because the new ad format offered a lot more space to explain products/services and value propositions gave way to confusion. The new format demands a new set of best practices, something that requires some time to figure out.
Luckily, PPC experts were on the job and here are their recommendations to maximize the potential of expanded text ads.
#1 Understand New Improved Format
Since they first started rolling, the format of expanded text ads has evolved. PPC services providers point out that as opposed […] Read more
In July 2018 Google started transitioning AdWords accounts from the old interface to the new UI exclusively. According to leading PPC agencies, the new update is aimed to help advertisers have tools, resources and incisive insights to drive performance in an increasingly complex and competitive paid search environment.
How familiar are you with the new UI and how prepared are you to work with it? Here’s a list of things you need to look into before the old AdWords UI is retired forever.
A Virtual Tour of the New UI Experience
Take a tour of the new Google AdWords experience, that’s what the […] Read more