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How to Capitalize the Impact of Voice Search on Paid Search AdWords Campaigns

How to Capitalize the Impact of Voice Search on Paid Search AdWords Campaigns

Do you use Apple’s Siri, Amazon’s Alexa or Google’s Personal Assistant to find answers to questions online? It’s not just you, millions of people around the world use them too! It’s expected that by the year 2020, voice search will account for at least half of all internet searches. Read on to know what this means for AdWords campaigns and Google Ads management.

Why Is Voice Search Important?

Voice search is quickly rising to become one of the most popular ways to research and conduct searches on the internet. People are using voice search to find answers to everything from who the […] Read more

8 Powerful ROI Focused Google AdWords Remarketing Tips to Follow

8 Powerful ROI Focused Google AdWords Remarketing Tips to Follow

AdWords remarketing is a powerful tool to drive cost-effective conversions from bounced visitors on high-traffic websites. Success depends on several factors, including how you’ve tagged the website and also how well you’ve set up remarketing lists.

Here are some remarketing tactics that professionals recommend to maximize ROI.
#1 Create Different Campaigns

Novice AdWords remarketing practitioners make the mistake of targeting all site visitors in a single generic Google AdWords campaign. However, all website visitors are not the same. Visitors who are exploring the home page need different treatment than visitors who are at the checkout. Remarketing services providers recommend creating multiple campaigns with […] Read more

Google Shopping Campaign Tips to Boost E-Commerce Sales

Google Shopping Campaign Tips to Boost E-Commerce Sales

Google Shopping ads are one of the best digital marketing options for e-commerce businesses. They tap into strong purchase intent and drive e-commerce sales. However, Google Shopping campaigns need special treatment to deliver strong ROI. Here are some tips to optimize campaigns and boost e-commerce sales.

Why is Google Shopping Campaigns Important?

Before understanding Google Shopping management tips that deliver increased e-commerce sales, take a moment to understand what makes Shopping campaigns the powerhouses that they are. With Google shopping campaigns, e-commerce businesses can market their products directly on Google Search. They can elevate product promotion by providing valuable information such as […] Read more

Best Tips to Improve Google AdWords Conversion Rate

Best Tips to Improve Google AdWords Conversion Rate

No matter how big or small your AdWords budget is, the profitability of your campaigns depends on following the best Google AdWords management practices. If you’re new and looking to drive high AdWords conversions or even if you’re handling an account and need a second opinion, here are the best ways you can increase conversion rates and drive qualified leads.

Optimize Campaigns for Mobile Devices

It’s no secret that mobile traffic has surpassed desktop traffic for many businesses. If consumers have a difficult time making an online purchase or filling out a form field, they are simply going to bounce. That’s why […] Read more

Impact of Google Page Speed Update on PPC Campaigns Performance

Impact of Google Page Speed Update on PPC Campaigns Performance

Listen up, folks! Google has officially rolled out the Speed Update to all users on July 9th, 2018. From now on, page speed is an important ranking factor for mobile searches. If you have an organic presence on mobile search or you’re involved in mobile-specific AdWords management, you may need to shift your focus slightly.

Overview of Google Page Speed Update

AdWords campaign managers point out that page speed has been an important ranking factor since 2009. This is true but earlier it was used to rank desktop searches whereas the focus now is on mobile searches. Everybody knows that mobile search […] Read more

What is PPC Management for a Small Business – A Short Guide

What is PPC Management for a Small Business – A Short Guide

What is ongoing PPC management? How does partnering a professional PPC management firm benefit small business? Have questions such as these but don’t know who to ask? Below is a comprehensive guide to help you make the right decisions and supercharge your PPC campaigns.

What Is Ongoing PPC Management?

Ongoing PPC management is the process of continuously monitoring and analyzing PPC ad campaigns as well as overseeing PPC ad spend to ensure their effectiveness and profitability. PPC is an evolving field and though perfect optimization is not possible, digital marketers put in continuous efforts to optimize campaigns.

Need for Ongoing PPC Management

PPC campaigns […] Read more

8 Pro Tips for Google AdWords Expanded Text Ads

8 Pro Tips for Google AdWords Expanded Text Ads

It’s been over two years since expanded text ads burst onto the scene. The initial euphoria experienced by advertisers because the new ad format offered a lot more space to explain products/services and value propositions gave way to confusion. The new format demands a new set of best practices, something that requires some time to figure out.

Luckily, PPC experts were on the job and here are their recommendations to maximize the potential of expanded text ads.

#1 Understand New Improved Format

Since they first started rolling, the format of expanded text ads has evolved. PPC services providers point out that as opposed […] Read more

Consider These Things before the Old AdWords UI Is Retired

Consider These Things before the Old AdWords UI Is Retired

In July 2018 Google started transitioning AdWords accounts from the old interface to the new UI exclusively. According to leading PPC agencies, the new update is aimed to help advertisers have tools, resources and incisive insights to drive performance in an increasingly complex and competitive paid search environment.

How familiar are you with the new UI and how prepared are you to work with it? Here’s a list of things you need to look into before the old AdWords UI is retired forever.

A Virtual Tour of the New UI Experience

Take a tour of the new Google AdWords experience, that’s what the […] Read more

Optimize Your Google PLA Ads to Increase Sales Online.! Know How

Optimize Your Google PLA Ads to Increase Sales Online.! Know How

It’s true that a Google Shopping Ads campaign can bring phenomenal ROI for e-commerce businesses. That’s because shopping ads put products straight in front of searchers with a specific buying intention. However, just like traditional PPC search campaigns, Shopping campaigns to require ongoing monitoring and optimization for success.

Here are six ways to optimize Google PLA shopping ads and get more clicks.

#1 Create an Accurate Product Feed

Before you can think of making necessary changes to ensure Shopping Ads campaign success, you need to have the right set-up that allows you to make real-time tweaks.

The product feed needs to be complete and […] Read more

White Label PPC Experts Can Help You Promote Mobile Apps with AdWords

White Label PPC Experts Can Help You Promote Mobile Apps with AdWords

Creating an amazing mobile app that people will pay for is hard. Getting it in front of interested users is even harder. Thousands of apps are being submitted every day to app stores. You really need to promote your mobile app to get noticed. If marketing is not your strong point, white label PPC management experts can help you with a tailored AdWords “mobile app install” PPC campaign.

AdWords for Mobile App Advertising

AdWords is popularly used to promote websites but it can also be a powerful platform to drive mobile app installs. AdWords allows users to advertise mobile apps and offers […] Read more