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A growing digital marketing agency often experiences competitive pressure, making it difficult to service different clients at the same time. Owing to the growing popularity of pay-per-click campaigns, it has become important to enlist the services of a white label PPC management service that can help increase sales, click through rates and greater conversions for your clients. With the help of a third-party PPC firm, you will be able to help multiple clients with geo-targeting, keyword management, strategic ad placement, ad copy testing, ad copy optimization and more. Further, periodic reporting provided by the PPC firm will allow you to […] Read more
Ever wondered how PPC or pay per click can help in marketing. But figuring it out all by yourself can become a taxing task. Thus, outsourcing your PPC advertising can help in garnering a better public reach. This is made possible with the help of some of the most professional white label PPC services. These services help in rebranding the products that have been manufactured and produced by another company. The client continues to be of the manufacturing and producing company while the rebranding work is carries out by the PPC Company. Here is how various companies used it for […] Read more
Google dynamic remarketing is designed to display ads to potential customers who visit a website or mobile app. It’s a highly useful technique or strategy that assists you in staying connected to your intended audience while also creating brand awareness. Google Ads remarketing essentially consists of animate or static images, responsive ads, videos and text ads that are present on the Google Search Network and the Google Display.
How Can Google’s Dynamic Remarketing Tool Help with Conversions?
One of the initial steps to remarketing is to analyze your data and develop a strategy. Firstly, you need to decide the audience that you […] Read more
The world continues to shift towards a digital framework. It has now been the norm for more than a decade for businesses to embrace online marketing strategies. Both to increase their visibility and digital presence and also to boost their revenue. One of the most effective methods by which potential customers can be reached is through Google shopping ads. This can be an incredibly powerful tool at the same time it takes a lot of time and effort to manage it effectively. This is where a Google shopping ads agency comes in.
Google shopping ads services are designed so that any […] Read more
Google smart shopping is a feature that was introduced to enable the streamlining of advertising efforts so as to maximize return on investment. This feature is innovative and employs algorithms equipped with machine learning to automate optimization of ads and bids based on search history and behavior.
While this feature is very effective, it is essential that it is optimized to get the maximum ROI. In this blogpost, we will look into some compelling reasons why you should consider optimizing Google smart shopping campaigns for the best returns on investment.
To Overcome ROAS Targeting Challenges
The algorithms used in smart shopping systems require […] Read more
Local Google Ads, or Google Local Services Ads (LSAs)are a type of advertisement meant for businesses that are based on home-service. LSAs work on a pay per lead criteria and the ranking of ads is based on proximity, customer reviews, hours, etc. These ads appear right above the regular search ads and involve a thorough verification process for the advertiser before it is published.
The Two Versions of LSAs
There are two different versions of LSAs – Google Guaranteed LSAs and Google Screened LSAs. The former is meant for the blue-collar industry and includes businesses like housekeeping, plumbing, locksmiths, etc. Google Guaranteed […] Read more
PPC ads are one of the most common forms of online advertising. By focusing on particular demographics, successful PPC campaigns target the right audiences, produce quality leads, and maximize sales. Building and executing a successful and cost-effective PPC campaign management requires managing many moving parts at the same time. This blogpost has simplified the ways in which that can be done. Read on to know more.
Choose Cost-Effective Keywords
The first stage is to assess customer demand. PPC management services will not work if no one is looking for your business or product. Ensure that there is a sufficient search volume for […] Read more
Over 3 billion searches are made on a daily basis on Google. Leveraging Google Ads services so that your ad pops up on the search result page could boost your visibility and sales by leaps and bounds. However, this can often prove to be time consuming and require the help of Google ads management experts. In this blogpost, we look at some proven strategies used by experts to unlock the full power and potential of Google Ads.
Examine the Current Ad Performance
Before experts begin to work on your Google PPC campaign, they will first evaluate the performance of the existing ads. […] Read more
Offshoring is a type of business process outsourcing where IT-related work is exported to areas of the world offering high-quality work along with reduced labour costs. In the world of advertising, offshore PPC services can prove to be highly beneficial for companies looking to expand their brand offerings while saving on resources. Here is a guide on what you need to know about how offshore PPC services work.
What does ‘offshore PPC services’ mean?
When you hire offshore PPC services, you are hiring a separate PPC management company based in another country to handle and run your or your client’s PPC campaigns. […] Read more
Digital marketing and advertising agencies are expected to provide a wide range of services from search engine optimisation (SEO) to social media marketing, website strategy, content generation, and a lot more. PPC or pay-per-click advertising is one of the many services agencies may be expected to provide. But recruiting the best talent for PPC management may be difficult. So, to offer PPC services while avoiding the hassle of recruiting and training staff, agencies today turn to companies offering white label PPC services.
Why is PPC advertising so important?
PPC is one of the most important facets of digital advertising today. There is […] Read more