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Are you looking for a strategy to get the best value from a brand and non-brand terms for your Google Shopping ads campaigns? Because bids take place on products and not keywords, advertisers find it difficult to target branded and non-branded search terms in the most profitable manner.
Here are some tips provided by Google shopping management experts:
All Searches Don’t Have Equal Value
Google Shopping ads offer lesser control when compared to traditional text PPC ads. Ultimately, it’s Google that decides which product ad to serve for a particular search term depending on the product title and description you have in your […] Read more
So you’ve been working hard to create a keyword list that covers all possible terms relevant to your business and target audience – good job! Next comes the crucial step of organizing keywords into campaigns and ad groups – crucial because it holds the key to effective AdWords management and campaign profitability.
Here are some tips, hacks and best practices for grouping keywords and obtaining best possible campaign results
#1 Review Campaign Settings
For efficient AdWords management, take a step back and consider the campaign’s structure and settings. Certain settings such as day parting, language, geo-targeting and the network can only be set […] Read more
For quite some time now, Google AdWords management experts have known that mobile optimized ads can significantly increase CTRs. Google rewards such ads by providing them with higher rankings in search engine results. However, in this era of expanded text ads, strategies are shifting from making device based targeting adjustments at ad level to making adjustments at the ad group/campaign level. Here are some tips to help businesses implement device specific ad copy.
#1 Implement Ad Customizers
Google AdWords management professionals recommend advertisers use ad customizers to keep ads relevant even while they’re targeting multiple devices in the same campaign or ad […] Read more
As a marketing company, do you want to offer clients all the services they need to run the best PPC campaigns imaginable? With white label PPC services, you can confidently provide campaign development, management and optimization solutions without doing any work or investing in overheads.
#1 Overcome Hurdles and Increase Revenue
Unless you’re a marketing behemoth, you’re unlikely to have the expertise, resources and time to successfully manage multiple PPC campaigns simultaneously and provide high quality solutions for all processes. A white label PPC agency having a dedicated team of trained and experienced professionals can be an asset and a friend – […] Read more
All set for your AdWords campaign to go live? Have you conducted a PPC audit? Think of it as reviewing your account to ensure it’s optimized to deliver initial campaign goals.
Here’s a list of areas you should be diving into:
#1 Ensure Conversion Tracking
As a general rule, an AdWords campaign audit should be conducted on a quarterly or bi-annual basis for existing campaigns. This allows you to find areas of wasted ad spend and areas with potential to boost ROI. For this to happen, you need to ensure the whole system for conversion tracking is in place in your AdWords account […] Read more
So, you’ve decided to run an AdWords remarketing campaign – excellent decision! It’s a very effective way to connect with site visitors and build brand awareness. When you want a ROI focused, display remarketing campaign, you need to put in some serious effort for campaign set-up.
Here are some tips to help you do just that:
#1 Premises of Remarketing Ads
Let’s first understand some premises of AdWords remarketing campaigns. For example, a site visitor is more likely to buy when he is further along the sales funnel. A recent site visitor is more likely to purchase than someone who visited your site […] Read more
Thinking of partnering a white label PPC agency? It’s an excellent way to expand service offerings and provide the best PPC solutions to your clients quickly and effectively. While you focus on core business operations and delivering outstanding customer service, the white label partner will handle all details of PPC campaign management. Here are seven benefits of hiring a white label agency:
#1 Expand Service Offerings
If you’re a traditional advertising agency, small digital marketing agency, an independent consult or a web developer, outsourcing PPC to a white label PPC agency allows you to stretch service offerings and lower the risk of […] Read more
For real estate agents and businesses, Google AdWords is an attractive platform to build PPC campaigns, generate instant website traffic, quickly close deals and earn handsome commissions. All this can happen only when you are well versed with Google AdWords management.
Here are some strategies that professional AdWords experts adopt – find out how your ideas compare with theirs’!
#1 Developing an Optimized Website
Google AdWords management professionals know the importance of having an optimized website. In real estate language, a website is the foundation of a PPC campaign and just like in the construction industry, it needs to be strong and robust […] Read more
Small digital marketing agencies struggle with issues of time and expertise while trying to offer a bouquet of top class services. One way out is to partner a reliable white label PPC services provider and go back to focusing on their core competencies. Here are some services offered by white label PPC agency that you can use to increase revenues and provide a wide variety of solutions to clients without any dent to credibility.
#1 Conversion Rate Optimization
Website traffic alone is not enough for ad campaign success – site visitors need to be converted via sales or sign-ups. Conversion rate optimization is important […] Read more
While reviewing campaigns for clients, Google Shopping Ads management professionals come across a wide variety of mistakes that lead to wastage of ad budget. The good news is that with a few adjustments, the most common mistakes can easily be rectified.
Here’s a compilation of three mistakes along with solutions to fix them:
#1 Not Splitting Products Groups
Google Shopping Ads professionals frequently notice that for shopping ads, in-house digital marketing teams club different types of products in the same product group and set a standard bid for the entire group. When you can have as many product groups as you want and […] Read more