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All set for your AdWords campaign to go live? Have you conducted a PPC audit? Think of it as reviewing your account to ensure it’s optimized to deliver initial campaign goals.
Here’s a list of areas you should be diving into:
#1 Ensure Conversion Tracking
As a general rule, an AdWords campaign audit should be conducted on a quarterly or bi-annual basis for existing campaigns. This allows you to find areas of wasted ad spend and areas with potential to boost ROI. For this to happen, you need to ensure the whole system for conversion tracking is in place in your AdWords account […] Read more
So, you’ve decided to run an AdWords remarketing campaign – excellent decision! It’s a very effective way to connect with site visitors and build brand awareness. When you want a ROI focused, display remarketing campaign, you need to put in some serious effort for campaign set-up.
Here are some tips to help you do just that:
#1 Premises of Remarketing Ads
Let’s first understand some premises of AdWords remarketing campaigns. For example, a site visitor is more likely to buy when he is further along the sales funnel. A recent site visitor is more likely to purchase than someone who visited your site […] Read more
Thinking of partnering a white label PPC agency? It’s an excellent way to expand service offerings and provide the best PPC solutions to your clients quickly and effectively. While you focus on core business operations and delivering outstanding customer service, the white label partner will handle all details of PPC campaign management. Here are seven benefits of hiring a white label agency:
#1 Expand Service Offerings
If you’re a traditional advertising agency, small digital marketing agency, an independent consult or a web developer, outsourcing PPC to a white label PPC agency allows you to stretch service offerings and lower the risk of […] Read more
For real estate agents and businesses, Google AdWords is an attractive platform to build PPC campaigns, generate instant website traffic, quickly close deals and earn handsome commissions. All this can happen only when you are well versed with Google AdWords management.
Here are some strategies that professional AdWords experts adopt – find out how your ideas compare with theirs’!
#1 Developing an Optimized Website
Google AdWords management professionals know the importance of having an optimized website. In real estate language, a website is the foundation of a PPC campaign and just like in the construction industry, it needs to be strong and robust […] Read more
Small digital marketing agencies struggle with issues of time and expertise while trying to offer a bouquet of top class services. One way out is to partner a reliable white label PPC services provider and go back to focusing on their core competencies. Here are some services offered by white label PPC agency that you can use to increase revenues and provide a wide variety of solutions to clients without any dent to credibility.
#1 Conversion Rate Optimization
Website traffic alone is not enough for ad campaign success – site visitors need to be converted via sales or sign-ups. Conversion rate optimization is important […] Read more
While reviewing campaigns for clients, Google Shopping Ads management professionals come across a wide variety of mistakes that lead to wastage of ad budget. The good news is that with a few adjustments, the most common mistakes can easily be rectified.
Here’s a compilation of three mistakes along with solutions to fix them:
#1 Not Splitting Products Groups
Google Shopping Ads professionals frequently notice that for shopping ads, in-house digital marketing teams club different types of products in the same product group and set a standard bid for the entire group. When you can have as many product groups as you want and […] Read more
Are you of the opinion that Google Ads don’t get enough clicks? Do you think AdWords is too expensive for small businesses? Unfortunately, there are many unfounded, illogical myths surrounding Google AdWords and these can seriously harm ad campaign prospects. Outsourcing your AdWords campaign to a team of certified Google experts can help you avoid falling prey to these common myths:
#1 Google Ads Don’t Get Clicks
Many businesses don’t even consider Google AdWords because they think Google Ads don’t get clicked. This misconception is easily debunked when you realize that Google earns a whopping $100 million per day from their ads […] Read more
Internet marketing industry is transforming, with a plethora of agencies focusing on the full funnel to strategize. With the full-funnel marketing, an age-old marketing principle, internet marketers can have better control on the advertisements, as well as on the entire sales cycle and online conversions, which by extension drives more sales and increases the return on investment.
The present day PPC management as well benefits from funnel approach, as it enables campaign managers to carve a comprehensive paid-marketing strategy, employing different avenues available at disposal, including display ads, search ads, remarketing, shopping ads, video, GIF, and pop-up ads.
In funnel-based marketing approach, […] Read more
Auditing your PPC account helps you get a reality check of the actual performance of various factors or areas of your AdWords account that contribute to the current results. This will guide you to the areas of your PPC account that need significant improvement to facilitate you get the desired results. Bringing these changes will help you save money on ad expenses and get an increased ROI through better click through rates and increased sales.
An AdWords account audit report will help you gain real insights into the performance of your PPC account. Some of the specific areas that you need […] Read more
Does your paid-search internet marketing capitalize on the potential of the Google AdWords remarketing services? Well, if you have not yet, the blog will help you realize why you should adapt remarketing.
Professionals involved in the search engine marketing know how different strategies are required to achieve the objectives of an AdWords campaign. The Internet marketers broadly focus on strategies, including text ads, image ads, shopping ads, video ads, and many more, to draw relevant traffic to websites. What if the visitor comes close to a sale or conversion, and for some unforeseen reason, leaves the site at the last moment. […] Read more