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No matter how big or small your Ads budget is, the profitability of your campaigns depends on following the best Google Ads management practices. If you’re new and looking to drive high Ads conversions or even if you’re handling an account and need a second opinion, here are the best ways you can increase conversion rates and drive qualified leads.
Optimize Campaigns for Mobile Devices
It’s no secret that mobile traffic has surpassed desktop traffic for many businesses. If consumers have a difficult time making an online purchase or filling out a form field, they are simply going to bounce. That’s why […] Read more
For quite some time now, Google Ads management experts have known that mobile optimized ads can significantly increase CTRs. Google rewards such ads by providing them with higher rankings in search engine results. However, in this era of expanded text ads, strategies are shifting from making device based targeting adjustments at ad level to making adjustments at the ad group/campaign level. Here are some tips to help businesses implement device specific ad copy.
#1 Implement Ad Customizers
Google Ads management professionals recommend advertisers use ad customizers to keep ads relevant even while they’re targeting multiple devices in the same campaign or ad […] Read more
Being a digital marketing agency, we have observed that most of the businesspersons do not even have a little knowledge about Google Ads. In fact, majority of the clients have negligible experience in Google Ads when they approach us for support. In addition to having zero knowledge about Google Ads, they are unaware of the modus operandi of an Google Ads agency, or what outcomes should they expect from their PPC advertising agency.
Every Google Ads service agency has its own thought process and adopts different marketing techniques to help its clients achieve their business goals. This implies that no two […] Read more