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Google shopping ads or Product Listing Ads (PLAs) are an effective and deceptively simple way to drive sales. Google Ad shopping is not hard to set up but mastering them is a different question altogether. So here are a few tips on turning Google shopping management services into a success.
What are Google Shopping Ads?
They are product-based ads that are displayed when a person searches for a particular product on Google. They include the product image, brand, and price; they may have supplementary information such as promotions, shipping information, and reviews. Shopping campaigns Google Ads are highly effective as they appear […] Read more
No matter how big or small your Ads budget is, the profitability of your campaigns depends on following the best Google Ads management practices. If you’re new and looking to drive high Ads conversions or even if you’re handling an account and need a second opinion, here are the best ways you can increase conversion rates and drive qualified leads.
Optimize Campaigns for Mobile Devices
It’s no secret that mobile traffic has surpassed desktop traffic for many businesses. If consumers have a difficult time making an online purchase or filling out a form field, they are simply going to bounce. That’s why […] Read more
So you’ve been working hard to create a keyword list that covers all possible terms relevant to your business and target audience – good job! Next comes the crucial step of organizing keywords into campaigns and ad groups – crucial because it holds the key to effective Google Ads management and campaign profitability.
Mastering Keyword Grouping for Optimal Campaign Results
#1 Review Campaign Settings
For efficient Google Ads management, take a step back and consider the campaign’s structure and settings. Certain settings such as day parting, language, geo-targeting and the network can only be set at the campaign level and if you have […] Read more
For quite some time now, Google Ads management experts have known that mobile optimized ads can significantly increase CTRs. Google rewards such ads by providing them with higher rankings in search engine results. However, in this era of expanded text ads, strategies are shifting from making device based targeting adjustments at ad level to making adjustments at the ad group/campaign level. Here are some tips to help businesses implement device specific ad copy.
#1 Implement Ad Customizers
Google Ads management professionals recommend advertisers use ad customizers to keep ads relevant even while they’re targeting multiple devices in the same campaign or ad […] Read more
Being a digital marketing agency, we have observed that most of the businesspersons do not even have a little knowledge about Google Ads. In fact, majority of the clients have negligible experience in Google Ads when they approach us for support. In addition to having zero knowledge about Google Ads, they are unaware of the modus operandi of an Google Ads agency, or what outcomes should they expect from their PPC advertising agency.
Every Google Ads service agency has its own thought process and adopts different marketing techniques to help its clients achieve their business goals. This implies that no two […] Read more