Run mobile-specific ad copy for AdWords expanded text ads: Know How

Run mobile-specific ad copy for AdWords expanded text ads: Know How

For quite some time now, Google AdWords management experts have known that mobile optimized ads can significantly increase CTRs. Google rewards such ads by providing them with higher rankings in search engine results. However, in this era of expanded text ads, strategies are shifting from making device based targeting adjustments at ad level to making adjustments at the ad group/campaign level. Here are some tips to help businesses implement device specific ad copy.

#1 Implement Ad Customizers

Google AdWords management professionals recommend advertisers use ad customizers to keep ads relevant even while they’re targeting multiple devices in the same campaign or ad […] Read more

Common Google AdWords MYTHS You Should Forget Right Now!

Common Google AdWords MYTHS You Should Forget Right Now!

Are you of the opinion that Google Ads don’t get enough clicks? Do you think AdWords is too expensive for small businesses? Unfortunately, there are many unfounded, illogical myths surrounding Google AdWords and these can seriously harm ad campaign prospects. Outsourcing your AdWords campaign to a team of certified Google experts can help you avoid falling prey to these common myths:

#1 Google Ads Don’t Get Clicks
Many businesses don’t even consider Google AdWords because they think Google Ads don’t get clicked. This misconception is easily debunked when you realize that Google earns a whopping $100 million per day from their ads […] Read more