How to Run Mobile-Specific Ad Copy for Google Expanded Text Ads

How to Run Mobile-Specific Ad Copy for Google Expanded Text Ads

For quite some time now, Google Ads management experts have known that mobile optimized ads can significantly increase CTRs. Google rewards such ads by providing them with higher rankings in search engine results. However, in this era of expanded text ads, strategies are shifting from making device based targeting adjustments at ad level to making adjustments at the ad group/campaign level. Here are some tips to help businesses implement device specific ad copy.

#1 Implement Ad Customizers

Google Ads management professionals recommend advertisers use ad customizers to keep ads relevant even while they’re targeting multiple devices in the same campaign or ad […] Read more

Common Google Ads MYTHS You Should Forget Right Now!

Common Google Ads MYTHS You Should Forget Right Now!

Are you of the opinion that Google Ads don’t get enough clicks? Do you think Google Ads is too expensive for small businesses? Unfortunately, there are many unfounded, illogical myths surrounding Google Ads and these can seriously harm ad campaign prospects. Outsourcing your Google Ads campaign to a team of certified Google experts can help you avoid falling prey to these common myths:

#1 Google Ads Don’t Get Clicks
Many businesses don’t even consider Google Ads because they think Google Ads don’t get clicked. This misconception is easily debunked when you realize that Google earns a whopping $100 million per day from […] Read more