How to Capitalize the Impact of Voice Search on Paid Search AdWords Campaigns

How to Capitalize the Impact of Voice Search on Paid Search AdWords Campaigns

Do you use Apple’s Siri, Amazon’s Alexa or Google’s Personal Assistant to find answers to questions online? It’s not just you, millions of people around the world use them too! It’s expected that by the year 2020, voice search will account for at least half of all internet searches. Read on to know what this means for AdWords campaigns and Google Ads management.

Why Is Voice Search Important?

Voice search is quickly rising to become one of the most popular ways to research and conduct searches on the internet. People are using voice search to find answers to everything from who the […] Read more

What is PPC Management for a Small Business – A Short Guide

What is PPC Management for a Small Business – A Short Guide

What is ongoing PPC management? How does partnering a professional PPC management firm benefit small business? Have questions such as these but don’t know who to ask? Below is a comprehensive guide to help you make the right decisions and supercharge your PPC campaigns.

What Is Ongoing PPC Management?

Ongoing PPC management is the process of continuously monitoring and analyzing PPC ad campaigns as well as overseeing PPC ad spend to ensure their effectiveness and profitability. PPC is an evolving field and though perfect optimization is not possible, digital marketers put in continuous efforts to optimize campaigns.

Need for Ongoing PPC Management

PPC campaigns […] Read more

White Label PPC Experts Can Help You Promote Mobile Apps with AdWords

White Label PPC Experts Can Help You Promote Mobile Apps with AdWords

Creating an amazing mobile app that people will pay for is hard. Getting it in front of interested users is even harder. Thousands of apps are being submitted every day to app stores. You really need to promote your mobile app to get noticed. If marketing is not your strong point, white label PPC management experts can help you with a tailored AdWords “mobile app install” PPC campaign.

AdWords for Mobile App Advertising

AdWords is popularly used to promote websites but it can also be a powerful platform to drive mobile app installs. AdWords allows users to advertise mobile apps and offers […] Read more

How to Generate Real Estate Leads with Google AdWords Management

How to Generate Real Estate Leads with Google AdWords Management

For real estate agents and businesses, Google AdWords is an attractive platform to build PPC campaigns, generate instant website traffic, quickly close deals and earn handsome commissions. All this can happen only when you are well versed with Google AdWords management.

Here are some strategies that professional AdWords experts adopt – find out how your ideas compare with theirs’!

#1 Developing an Optimized Website

Google AdWords management professionals know the importance of having an optimized website. In real estate language, a website is the foundation of a PPC campaign and just like in the construction industry, it needs to be strong and robust […] Read more

Why Your PPC Management Agency Needs to Focus on the Full Funnel

Why Your PPC Management Agency Needs to Focus on the Full Funnel

Internet marketing industry is transforming, with a plethora of agencies focusing on the full funnel to strategize. With the full-funnel marketing, an age-old marketing principle, internet marketers can have better control on the advertisements, as well as on the entire sales cycle and online conversions, which by extension drives more sales and increases the return on investment.

The present day PPC management as well benefits from funnel approach, as it enables campaign managers to carve a comprehensive paid-marketing strategy, employing different avenues available at disposal, including display ads, search ads, remarketing, shopping ads, video, GIF, and pop-up ads.

In funnel-based marketing approach, […] Read more