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Digital marketing and advertising agencies are expected to provide a wide range of services from search engine optimisation (SEO) to social media marketing, website strategy, content generation, and a lot more. PPC or pay-per-click advertising is one of the many services agencies may be expected to provide. But recruiting the best talent for PPC management may be difficult. So, to offer PPC services while avoiding the hassle of recruiting and training staff, agencies today turn to companies offering white label PPC services.
Why is PPC advertising so important?
PPC is one of the most important facets of digital advertising today. There is no denying that most of the world uses the internet in some form every day. It could be in the form of using a search engine like Google or using social media platforms like Instagram, Facebook, or Twitter. Here are some reasons why PPC has become so important:
What is white label PPC?
White label PPC is where a business outsources the management of its client’s PPC campaigns to a third-party PPC provider. The PPC white label reseller takes over the campaigns on behalf of the business, and manages and runs the campaigns using their resources and tools. White label PPC services entail that the outsourced PPC company’s involvement is not disclosed to the clients of the original business.
The white label PPC management service provider generates customised reports and dashboards using the original business’s logo, branding, and contact information.
When you opt to hire a white label PPC provider, you get high-quality results delivered at a fraction of the cost of hiring and maintaining a traditional in-house PPC team.
Why should you hire a white label PPC management service provider?
If you are still unsure about why you should opt for PPC white label services, here are some more reasons why it might be a valuable investment.
One of the biggest reasons to hire a PPC white label services provider is that you will be hiring experts at a lower cost than hiring a full in-house team. You will get the highest-quality PPC service with your business’s label tacked on it. The work produced will be worthy of your brand and reputation. All this while paying significantly lower costs.
Suppose a client requires PPC management for a short period and asks you to take over their PPC campaigns for that time, it would not make financial sense to hire new staff for them. It would be a time and money-consuming process to go through the hiring and training process, only for such limited work. Instead, you can hire a company offering white label PPC services to take over the work for you and pay them only for the services you require and nothing more. This is a far more cost-effective strategy rather than hiring an entire team for the task.
White label PPC management service providers invest heavily in the latest technologies related to PPC management. So, the work delivered is backed by the latest tools and technologies for data analysis and more. Moreover, employees at white label service providers ensure that they are up-to-date with the most recent training related to PPC. Also, since their work is strictly related to PPC, they are able to keep abreast of the changing landscape of PPC with rapidly shifting trends and rules. These measures are taken as PPC is the bread and butter of a white label PPC services provider and there is a need to stand out from the competition.
Businesses are wary of outsourcing services thinking that it comes across as unprofessional. But with PPC white label services, there is no obligation on the part of the business to tell their client that the work is getting outsourced. The white label PPC services provider will ensure that they deliver work that hits the mark in terms of quality, performance, and productivity. All reports, analyses, and dashboards are delivered with the original business’s branding, logo, and contact information. There is nothing that gives away that the work is being done by a third-party service provider.
By outsourcing PPC management to a white label provider your business can expand its offerings to customers and clients. PPC advertising is hot property right now, this is the best time to take advantage of this lucrative aspect of digital advertising. Your clients and customers will be happy to receive well-rounded and comprehensive services from your business. Meanwhile, you are in a win/win situation where you get to improve your revenue generation with PPC services while spending reasonably less on these services.
Running and managing PPC campaigns is a full-time job in itself. It eats up a large part of the workday which could be spent on other tasks. When you outsource your PPC management to a services provider, this enormous task is taken off your shoulders. Your stress levels and workload lessen automatically. You get to focus on other important areas of your business while being assured that your client’s PPC campaigns are in safe, capable, and expert hands.