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A growing digital marketing agency often experiences competitive pressure, making it difficult to service different clients at the same time. Owing to the growing popularity of pay-per-click campaigns, it has become important to enlist the services of a white label PPC management service that can help increase sales, click through rates and greater conversions for your clients. With the help of a third-party PPC firm, you will be able to help multiple clients with geo-targeting, keyword management, strategic ad placement, ad copy testing, ad copy optimization and more. Further, periodic reporting provided by the PPC firm will allow you to […] Read more
First, you must know what re-targeting stands for, well it is actually a technique to reach all existing customer and prospects who once came to your portal but didn’t convert into a customer. And through Google Ads, you can attract prospects from specific target location with offers, deals or discount to get it converted into a satisfied customer. Here are few tips to deploy to target location-specific shopper’s.
#1 Retargeting Ads to attract shoppers
Retargeting is a branding tool kept in front of the customers that visit your site. It is in a way a second chance given to you to convert […] Read more
So you’ve been working hard to create a keyword list that covers all possible terms relevant to your business and target audience – good job! Next comes the crucial step of organizing keywords into campaigns and ad groups – crucial because it holds the key to effective Google Ads management and campaign profitability.
Mastering Keyword Grouping for Optimal Campaign Results
#1 Review Campaign Settings
For efficient Google Ads management, take a step back and consider the campaign’s structure and settings. Certain settings such as day parting, language, geo-targeting and the network can only be set at the campaign level and if you have […] Read more