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Google Shopping ads are one of the best digital marketing options for e-commerce businesses. They tap into strong purchase intent and drive e-commerce sales. However, Google Shopping campaigns need special treatment to deliver strong ROI. Here are some tips to optimize campaigns and boost e-commerce sales.
Why is Google Shopping Campaigns Important?
Before understanding Google Shopping management tips that deliver increased e-commerce sales, take a moment to understand what makes Shopping campaigns the powerhouses that they are. With Google shopping campaigns, e-commerce businesses can market their products directly on Google Search. They can elevate product promotion by providing valuable information such as […] Read more
It’s true that a Google Shopping Ads campaign can bring phenomenal ROI for e-commerce businesses. That’s because shopping ads put products straight in front of searchers with a specific buying intention. However, just like traditional PPC search campaigns, Shopping campaigns to require ongoing monitoring and optimization for success.
Here are six ways to optimize Google PLA shopping ads and get more clicks.
#1 Create an Accurate Product Feed
Before you can think of making necessary changes to ensure Shopping Ads campaign success, you need to have the right set-up that allows you to make real-time tweaks.
The product feed needs to be complete and […] Read more