What is PPC Management for a Small Business – A Short Guide

What is PPC Management for a Small Business – A Short Guide

What is ongoing PPC management? How does partnering a professional PPC management firm benefit small business? Have questions such as these but don’t know who to ask? Below is a comprehensive guide to help you make the right decisions and supercharge your PPC campaigns.

What Is Ongoing PPC Management?

Ongoing PPC management is the process of continuously monitoring and analyzing PPC ad campaigns as well as overseeing PPC ad spend to ensure their effectiveness and profitability. PPC is an evolving field and though perfect optimization is not possible, digital marketers put in continuous efforts to optimize campaigns.

Need for Ongoing PPC Management

PPC campaigns […] Read more

Consider These Things before the Old AdWords UI Is Retired

Consider These Things before the Old AdWords UI Is Retired

In July 2018 Google started transitioning AdWords accounts from the old interface to the new UI exclusively. According to leading PPC agencies, the new update is aimed to help advertisers have tools, resources and incisive insights to drive performance in an increasingly complex and competitive paid search environment.

How familiar are you with the new UI and how prepared are you to work with it? Here’s a list of things you need to look into before the old AdWords UI is retired forever.

A Virtual Tour of the New UI Experience

Take a tour of the new Google AdWords experience, that’s what the […] Read more

PPC Advertising Questions to Ask Your AdWords Management Agency

PPC Advertising Questions to Ask Your AdWords Management Agency

Being a digital marketing agency, we have observed that most of the businesspersons do not even have a little knowledge about AdWords. In fact, majority of the clients have negligible experience in AdWords when they approach us for support. In addition to having zero knowledge about AdWords, they are unaware of the modus operandi of an AdWords agency, or what outcomes should they expect from their PPC advertising agency.

Every AdWords service agency has its own thought process and adopts different marketing techniques to help its clients achieve their business goals. This implies that no two agencies can be the same. […] Read more