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In July 2018 Google started transitioning AdWords accounts from the old interface to the new UI exclusively. According to leading PPC agencies, the new update is aimed to help advertisers have tools, resources and incisive insights to drive performance in an increasingly complex and competitive paid search environment.
How familiar are you with the new UI and how prepared are you to work with it? Here’s a list of things you need to look into before the old AdWords UI is retired forever.
Take a tour of the new Google AdWords experience, that’s what the best white label PPC management professionals did. It’s a short, concise, five-step introduction that allows you to look at the new features in your new AdWords interface.
Also read: White Label PPC Experts Can Help You Promote Mobile Apps with AdWords
The layout in the new AdWords UI is completely different from what we were used to before. There are ways to navigate horizontally, vertically – it’s not an intuitive experience.
White label AdWords management professionals have observed that while most data and reporting is pulled into the new UI, there are some reports and rules that have been altered or have gone missing.
Many new, game-changing features have surfaced in the new AdWords UI.
Also read: Impact of Google Page Speed Update on PPC Campaigns Performance
Breaking a habit is always hard and switching to the new AdWords is not going to be easy. But the payoff is that once you get the hang of it, you will be able to take advantage of some pretty cool features to make your campaigns more profitable!