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Do you use Apple’s Siri, Amazon’s Alexa or Google’s Personal Assistant to find answers to questions online? It’s not just you, millions of people around the world use them too! It’s expected that by the year 2020, voice search will account for at least half of all internet searches. Read on to know what this means for Ads campaigns and Google Ads management.
Why Is Voice Search Important?
Voice search is quickly rising to become one of the most popular ways to research and conduct searches on the internet. People are using voice search to find answers to everything from who the […] Read more
What is ongoing PPC management? How does partnering a professional PPC management firm benefit small business? Have questions such as these but don’t know who to ask? Below is a comprehensive guide to help you make the right decisions and supercharge your PPC campaigns.
What Is Ongoing PPC Management?
Ongoing PPC management is the process of continuously monitoring and analyzing PPC ad campaigns as well as overseeing PPC ad spend to ensure their effectiveness and profitability. PPC is an evolving field and though perfect optimization is not possible, digital marketers put in continuous efforts to optimize campaigns.
Need for Ongoing PPC Management
PPC campaigns […] Read more
In July 2018 Google started transitioning AdWords accounts from the old interface to the new UI exclusively. According to leading PPC agencies, the new update is aimed to help advertisers have tools, resources and incisive insights to drive performance in an increasingly complex and competitive paid search environment.
How familiar are you with the new UI and how prepared are you to work with it? Here’s a list of things you need to look into before the old AdWords UI is retired forever.
A Virtual Tour of the New UI Experience
Take a tour of the new Google AdWords experience, that’s what the […] Read more
From the time you wake up in the morning to the time you hit the bed at night, you probably check your mobile phone a hundred times. Yes, we are all addicted to our smartphones and not having a focused mobile PPC strategy could mean losing out on conversions.
Here are some tips put together by PPC management experts to optimize campaigns for the mobile platform:
#1 Reasons to Consider Mobile PPC Strategy
Having a mobile PPC strategy is more important than ever before. Studies show that over 90% of mobile consumers who use mobile devices for product/service research purposes go on to […] Read more
All set for your Google Ads campaign to go live? Have you conducted a PPC audit? Think of it as reviewing your account to ensure it’s optimized to deliver initial campaign goals.
Here’s a list of areas you should be diving into:
#1 Ensure Conversion Tracking
As a general rule, an Google Ads campaign audit should be conducted on a quarterly or bi-annual basis for existing campaigns. This allows you to find areas of wasted ad spend and areas with potential to boost ROI. For this to happen, you need to ensure the whole system for conversion tracking is in place in your […] Read more