Impact of Google Page Speed Update on PPC Campaigns Performance

Impact of Google Page Speed Update on PPC Campaigns Performance

Listen up, folks! Google has officially rolled out the Speed Update to all users on July 9th, 2018. From now on, page speed is an important ranking factor for mobile searches. If you have an organic presence on mobile search or you’re involved in mobile-specific Google Ads management, you may need to shift your focus slightly.

Overview of Google Page Speed Update

Google Ads campaign managers point out that page speed has been an important ranking factor since 2009. This is true but earlier it was used to rank desktop searches whereas the focus now is on mobile searches. Everybody knows that […] Read more

Still Missing Out PPC Conversions? Focus on Mobile PPC Strategy

Still Missing Out PPC Conversions? Focus on Mobile PPC Strategy

From the time you wake up in the morning to the time you hit the bed at night, you probably check your mobile phone a hundred times. Yes, we are all addicted to our smartphones and not having a focused mobile PPC strategy could mean losing out on conversions.

Here are some tips put together by PPC management experts to optimize campaigns for the mobile platform:
#1 Reasons to Consider Mobile PPC Strategy

Having a mobile PPC strategy is more important than ever before. Studies show that over 90% of mobile consumers who use mobile devices for product/service research purposes go on to […] Read more

How to Stretch your PPC Campaign Budget

How to Stretch your PPC Campaign Budget

Most companies in Canada are looking out for ways to better their PPC campaign. The budget that a company sets aside does play a major role along with strategy and proper planning. The real challenge comes down to the PPC budget –how much or how little.

The good news is that even companies with low budgets can increase the success rates of their campaign by following some of these moves: 

Identifying clear goals for your campaign 

By determining in advance the goals or outcome you would like to achieve will set you on a clear and focused path. This will also help prevent […] Read more

How to Generate Real Estate Leads with Google Ads Management

How to Generate Real Estate Leads with Google Ads Management

For real estate agents and businesses, Google Ads is an attractive platform to build PPC campaigns, generate instant website traffic, quickly close deals and earn handsome commissions. All this can happen only when you are well versed with Google Ads management.

Here are some strategies that professional Ads experts adopt – find out how your ideas compare with theirs’!

#1 Developing an Optimized Website

Google Ads management professionals know the importance of having an optimized website. In real estate language, a website is the foundation of a PPC campaign and just like in the construction industry, it needs to be strong and robust […] Read more

Why Your PPC Management Agency Needs to Focus on the Full Funnel

Why Your PPC Management Agency Needs to Focus on the Full Funnel

Internet marketing industry is transforming, with a plethora of agencies focusing on the full funnel to strategize. With the full-funnel marketing, an age-old marketing principle, internet marketers can have better control on the advertisements, as well as on the entire sales cycle and online conversions, which by extension drives more sales and increases the return on investment.

The present day PPC management as well benefits from funnel approach, as it enables campaign managers to carve a comprehensive paid-marketing strategy, employing different avenues available at disposal, including display ads, search ads, remarketing, shopping ads, video, GIF, and pop-up ads.

In funnel-based marketing approach, […] Read more

Outsource PPC Management, but why should you Hire PPC Management Agency?

Outsource PPC Management, but why should you Hire PPC Management Agency?

In this age of technological advancements, almost everything has become simple and straightforward. Be it the promotion of your services to accelerate sales or the reputation management of your own brand to enhance positive online visibility. Everything is a click away and not really demands a professional intervention in to this. With platforms such as Google Ads and Bing Ads that are openly accessible to anybody, looking to promote their website online via PPC, it would only take around an hour or so to incept and launch a basic PPC campaign.

Therefore, why would you hire a PPC agency and outsource […] Read more