PPC Management Services Archives

Outsource to Success: Intro to a White Label PPC Management Company

A growing digital marketing agency often experiences competitive pressure, making it difficult to service different clients at the same time. Owing to the growing popularity of pay-per-click campaigns, it has become important to enlist the services of a white label PPC management service that can help increase sales, click through rates and greater conversions for your clients. With the help of a third-party PPC firm, you will be able to help multiple clients with geo-targeting, keyword management, strategic ad placement, ad copy testing, ad copy optimization and more. Further, periodic reporting provided by the PPC firm will allow you to […] Read more

Why You Need a Google Shopping Ads Agency to Boost Your Sales

The world continues to shift towards a digital framework. It has now been the norm for more than a decade for businesses to embrace online marketing strategies. Both to increase their visibility and digital presence and also to boost their revenue. One of the most effective methods by which potential customers can be reached is through Google shopping ads. This can be an incredibly powerful tool at the same time it takes a lot of time and effort to manage it effectively. This is where a Google shopping ads agency comes in.

Google shopping ads services are designed so that any […] Read more

How To Make PPC Campaign Management More Affordable?

PPC ads are one of the most common forms of online advertising. By focusing on particular demographics, successful PPC campaigns target the right audiences, produce quality leads, and maximize sales. Building and executing a successful and cost-effective PPC campaign management requires managing many moving parts at the same time. This blogpost has simplified the ways in which that can be done. Read on to know more.

Choose Cost-Effective Keywords

The first stage is to assess customer demand. PPC management services will not work if no one is looking for your business or product. Ensure that there is a sufficient search volume for […] Read more

Why Hire a white label PPC Management Service Provider

Digital marketing and advertising agencies are expected to provide a wide range of services from search engine optimisation (SEO) to social media marketing, website strategy, content generation, and a lot more. PPC or pay-per-click advertising is one of the many services agencies may be expected to provide. But recruiting the best talent for PPC management may be difficult. So, to offer PPC services while avoiding the hassle of recruiting and training staff, agencies today turn to companies offering white label PPC services.

Why is PPC advertising so important?

PPC is one of the most important facets of digital advertising today. There is […] Read more

Ultimate Guide on Outsourcing Your White Label PPC Management Services

Pay-per-click (PPC) is a digital marketing strategy where an advertiser pays every time an online ad is clicked. It is an effective tool to drive more web traffic to a site and ultimately boost brand awareness. Today reputed digital marketing agencies offer effective and affordable PPC management services to a wide variety of businesses in different niches. Whether you own a large digital agency or if you’re a small business owner, it is wise to outsource PPC services to professionals with experience, especially if you want to take your business to the next level.

What is White Label PPC Management Services?

As […] Read more

Advertisers Should Consider Google’s Infinite Scrolling on Mobile

Recently, Google made an announcement that mobile users will now be able to scroll through search results indefinitely. Google’s infinite scroll on mobile implies that rather than seeing a “See More” button after about ten results, you can see the entire options. While you can usually find what you’re looking for in the first few pages of results, you may want to look farther. For example, you might want to explore more findings and inspiration before determining how to proceed with bigger, more open-ended inquiries like “What can I do with pumpkins?” With the infinite scroll, you can see various […] Read more

Impact of Google Page Speed Update on PPC Campaigns Performance

Listen up, folks! Google has officially rolled out the Speed Update to all users on July 9th, 2018. From now on, page speed is an important ranking factor for mobile searches. If you have an organic presence on mobile search or you’re involved in mobile-specific Google Ads management, you may need to shift your focus slightly.

Overview of Google Page Speed Update

Google Ads campaign managers point out that page speed has been an important ranking factor since 2009. This is true but earlier it was used to rank desktop searches whereas the focus now is on mobile searches. Everybody knows that […] Read more

Still Missing Out PPC Conversions? Focus on Mobile PPC Strategy

From the time you wake up in the morning to the time you hit the bed at night, you probably check your mobile phone a hundred times. Yes, we are all addicted to our smartphones and not having a focused mobile PPC strategy could mean losing out on conversions.

Here are some tips put together by PPC management experts to optimize campaigns for the mobile platform:
#1 Reasons to Consider Mobile PPC Strategy

Having a mobile PPC strategy is more important than ever before. Studies show that over 90% of mobile consumers who use mobile devices for product/service research purposes go on to […] Read more

How to Stretch your PPC Campaign Budget

Most companies in Canada are looking out for ways to better their PPC campaign. The budget that a company sets aside does play a major role along with strategy and proper planning. The real challenge comes down to the PPC budget –how much or how little.

The good news is that even companies with low budgets can increase the success rates of their campaign by following some of these moves:

Identifying Clear Goals for Your Campaign

By determining in advance the goals or outcome you would like to achieve will set you on a clear and focused path. This will also help prevent […] Read more

How to Generate Real Estate Leads with Google Ads Management

For real estate agents and businesses, Google Ads is an attractive platform to build PPC campaigns, generate instant website traffic, quickly close deals and earn handsome commissions. All this can happen only when you are well versed with Google Ads management.

Comparing Lead Generation Strategies: Your Ideas vs. Professional Ads Experts
#1 Developing an Optimized Website

Google Ads management professionals know the importance of having an optimized website. In real estate language, a website is the foundation of a PPC campaign and just like in the construction industry, it needs to be strong and robust enough to support growth. Having a large, complicated […] Read more

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