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Local Google Ads, or Google Local Services Ads (LSAs)are a type of advertisement meant for businesses that are based on home-service. LSAs work on a pay per lead criteria and the ranking of ads is based on proximity, customer reviews, hours, etc. These ads appear right above the regular search ads and involve a thorough verification process for the advertiser before it is published.
The Two Versions of LSAs
There are two different versions of LSAs – Google Guaranteed LSAs and Google Screened LSAs. The former is meant for the blue-collar industry and includes businesses like housekeeping, plumbing, locksmiths, etc. Google Guaranteed […] Read more
PPC ads are one of the most common forms of online advertising. By focusing on particular demographics, successful PPC campaigns target the right audiences, produce quality leads, and maximize sales. Building and executing a successful and cost-effective PPC campaign management requires managing many moving parts at the same time. This blogpost has simplified the ways in which that can be done. Read on to know more.
Choose Cost-Effective Keywords
The first stage is to assess customer demand. PPC management services will not work if no one is looking for your business or product. Ensure that there is a sufficient search volume for […] Read more