Impact of Google Page Speed Update on PPC Campaigns Performance

Impact of Google Page Speed Update on PPC Campaigns Performance

Listen up, folks! Google has officially rolled out the Speed Update to all users on July 9th, 2018. From now on, page speed is an important ranking factor for mobile searches. If you have an organic presence on mobile search or you’re involved in mobile-specific Google Ads management, you may need to shift your focus slightly.

Overview of Google Page Speed Update

Google Ads campaign managers point out that page speed has been an important ranking factor since 2009. This is true but earlier it was used to rank desktop searches whereas the focus now is on mobile searches. Everybody knows that […] Read more

White Label PPC Experts Can Help You Promote Mobile Apps with Google Ads

White Label PPC Experts Can Help You Promote Mobile Apps with Google Ads

Creating an amazing mobile app that people will pay for is hard. Getting it in front of interested users is even harder. Thousands of apps are being submitted every day to app stores. You really need to promote your mobile app to get noticed. If marketing is not your strong point, white label PPC management experts can help you with a tailored Google Ads “mobile app install” PPC campaign.

Google Ads for Mobile App Advertising

Google Ads is popularly used to promote websites but it can also be a powerful platform to drive mobile app installs. Google Ads allows users to advertise […] Read more

How to Stretch your PPC Campaign Budget

How to Stretch your PPC Campaign Budget

Most companies in Canada are looking out for ways to better their PPC campaign. The budget that a company sets aside does play a major role along with strategy and proper planning. The real challenge comes down to the PPC budget –how much or how little.

The good news is that even companies with low budgets can increase the success rates of their campaign by following some of these moves: 

Identifying clear goals for your campaign 

By determining in advance the goals or outcome you would like to achieve will set you on a clear and focused path. This will also help prevent […] Read more

A White Label PPC Agency Can Be a Friend to Your Marketing Agency

A White Label PPC Agency Can Be a Friend to Your Marketing Agency

As a marketing company, do you want to offer clients all the services they need to run the best PPC campaigns imaginable? With white label PPC services, you can confidently provide campaign development, management and optimization solutions without doing any work or investing in overheads.

#1 Overcome Hurdles and Increase Revenue

Unless you’re a marketing behemoth, you’re unlikely to have the expertise, resources and time to successfully manage multiple PPC campaigns simultaneously and provide high quality solutions for all processes. A white label PPC agency having a dedicated team of trained and experienced professionals can be an asset and a friend – […] Read more

7 Benefits of Outsourcing PPC Service to a White Label PPC Agency

7 Benefits of Outsourcing PPC Service to a White Label PPC Agency

Thinking of partnering a white label PPC agency? It’s an excellent way to expand service offerings and provide the best PPC solutions to your clients quickly and effectively. While you focus on core business operations and delivering outstanding customer service, the white label partner will handle all details of PPC campaign management. Here are seven benefits of hiring a white label agency:

#1 Expand Service Offerings

If you’re a traditional advertising agency, small digital marketing agency, an independent consult or a web developer, outsourcing PPC to a white label PPC agency allows you to stretch service offerings and lower the risk of […] Read more

Different White Label PPC Services to Resell and Make More Money

Different White Label PPC Services to Resell and Make More Money

Small digital marketing agencies struggle with issues of time and expertise while trying to offer a bouquet of top class services. One way out is to partner a reliable white label PPC services provider and go back to focusing on their core competencies. Here are some services offered by white label PPC agency that you can use to increase revenues and provide a wide variety of solutions to clients without any dent to credibility.

#1 Conversion Rate Optimization
Website traffic alone is not enough for ad campaign success – site visitors need to be converted via sales or sign-ups. Conversion rate optimization is important […] Read more

Outsource your PPC management to a Dedicated PPC Agency, Know Why?

Outsource your PPC management to a Dedicated PPC Agency, Know Why?

Pay-Per-Click (PPC) platforms, like Google Ads and Bing Ads, can be accessed without incurring any charge by anyone who desires to promote their business online. And anyone, theoretically, can set up and launch a PPC campaign in under half an hour. So, the question rises, why one should outsource PPC management to a dedicated PPC Agency?

To answer it succinctly, a PPC campaign, if not managed competently, leaks money more out than it brings for a business. Moreover, PPC also markets a business, and if one poorly executes a campaign poorly, it can lead to the bad perception of a company […] Read more