How to Stretch your PPC Campaign Budget

How to Stretch your PPC Campaign Budget

Most companies in Canada are looking out for ways to better their PPC campaign. The budget that a company sets aside does play a major role along with strategy and proper planning. The real challenge comes down to the PPC budget –how much or how little.

The good news is that even companies with low budgets can increase the success rates of their campaign by following some of these moves: 

Identifying clear goals for your campaign 

By determining in advance the goals or outcome you would like to achieve will set you on a clear and focused path. This will also help prevent […] Read more

Different types of Re-Targeting for eCommerce Businesses

Different types of Re-Targeting for eCommerce Businesses

Since Google launched AdWords remarketing in 2010, the concept of retargeting has become bigger and has been adapted to different platforms including social media networks. Audiences familiar with a brand are a high-value segment for businesses to advertise to. If you don’t know how remarketing works or the various types available for use, you’re lagging behind your competitors. Read on to learn about different forms of retargeting and how they work.

#1 Target Site Visitors

At the crux of AdWords remarketing and social media retargeting are site visitors. Site retargeting refers to the practice of using site visitor information to bring them […] Read more