Most companies in Canada are looking out for ways to better their PPC campaign. The budget that a company sets aside does play a major role along with strategy and proper planning. The real challenge comes down to the PPC budget –how much or how little.
The good news is that even companies with low budgets can increase the success rates of their campaign by following some of these moves:
Identifying clear goals for your campaign
By determining in advance the goals or outcome you would like to achieve will set you on a clear and focused path. This will also help prevent […] Read more