How to Capitalize the Impact of Voice Search on Paid Search AdWords Campaigns

How to Capitalize the Impact of Voice Search on Paid Search AdWords Campaigns

Do you use Apple’s Siri, Amazon’s Alexa or Google’s Personal Assistant to find answers to questions online? It’s not just you, millions of people around the world use them too! It’s expected that by the year 2020, voice search will account for at least half of all internet searches. Read on to know what this means for AdWords campaigns and Google Ads management.

Why Is Voice Search Important?

Voice search is quickly rising to become one of the most popular ways to research and conduct searches on the internet. People are using voice search to find answers to everything from who the […] Read more

The Impact of Voice Search on Paid Search AdWords Campaigns

The Impact of Voice Search on Paid Search AdWords Campaigns

Did you know that there are nearly four hundred and twenty million voice searches being conducted every day and experts predict the numbers could double by 2020? We live in a world where consumers are increasingly using digital voice assistants such as Siri, Cortana and Google Assistant on their smartphones for search purpose. This has a huge impact on AdWords campaigns and ongoing AdWords management.

Rising Popularity of Voice Searches

The appeal of voice searches is that they’re convenient, useful when you’re on-the-go and they offer a more personalized experience. Voice searches blend natural language processing with text-to-speech technology to translate a […] Read more