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Ah, the holiday season, a time of twinkling lights, warm gatherings, and the joy of giving. For retailers, it’s not just about spreading holiday cheer but also about seizing a fantastic opportunity to boost sales. In Canada, as snow blankets the landscape and the aroma of gingerbread fills the air, consumers eagerly embark on a quest to find the perfect gifts for their loved ones. This is where your business can shine, and one of the most potent tools at your disposal is Google Shopping Ads. In this guide, we’ll take a friendly stroll through the world of Google Shopping […] Read more
Google Shopping ads are one of the best digital marketing options for e-commerce businesses. They tap into strong purchase intent and drive e-commerce sales. However, Google Shopping campaigns need special treatment to deliver strong ROI. Here are some tips to optimize campaigns and boost e-commerce sales.
Why is Google Shopping Campaigns Important?
Before understanding Google Shopping management tips that deliver increased e-commerce sales, take a moment to understand what makes Shopping campaigns the powerhouses that they are. With Google shopping campaigns, e-commerce businesses can market their products directly on Google Search. They can elevate product promotion by providing valuable information such as […] Read more
While reviewing campaigns for clients, Google Shopping Ads management professionals come across a wide variety of mistakes that lead to wastage of ad budget. The good news is that with a few adjustments, the most common mistakes can easily be rectified.
Here’s a compilation of three mistakes along with solutions to fix them:
#1 Not Splitting Products Groups
Google Shopping Ads professionals frequently notice that for shopping ads, in-house digital marketing teams club different types of products in the same product group and set a standard bid for the entire group. When you can have as many product groups as you want and […] Read more
If you are a start-up company or own a eCommerce site involved in PPC ad campaign, and are on a look out to drive further traffic and generate sales to your website, a Google ads campaign is the thing for you. Google shopping ads have done wonders for countless businesses, as the traffic that is steered by these ads is much better than that which is arrived via conventional text ads. This is because these ads feature rich content, consisting of product images and prices. This facilitates the customer to get an overview of what to expect before being redirected to […] Read more