Know How to Find A Google AdWords Manager Or Agency

Know How to Find A Google AdWords Manager Or Agency

AdWords has already established its reign in the paid-search realm; neither Microsoft Bing nor Yahoo Gemini, Google’s competitor, has user traffic or market share to compete against AdWords. However, using the Google network to make the most of the Pay-Per-Click (PPC) model is still had to come by, as it requires statistical aptitude and analytical ability, along with the basics of advertising. Finding Google AdWords specialist with such skills is difficult. It is harder to differentiate an average manager from a specialist than one realizes. Many businesses fail to realize the mistake while hiring a PPC manager until the money […] Read more

Outsource your PPC management to a dedicated PPC Agency, Know Why?

Outsource your PPC management to a dedicated PPC Agency, Know Why?

Pay-Per-Click (PPC) platforms, like Google AdWords and Bing Ads, can be accessed without incurring any charge by anyone who desires to promote their business online. And anyone, theoretically, can set up and launch a PPC campaign in under half an hour. So, the question rises, why one should outsource PPC management to a dedicated PPC Agency?

To answer it succinctly, a PPC campaign, if not managed competently, leaks money more out than it brings for a business. Moreover, PPC also markets a business, and if one poorly executes a campaign poorly, it can lead to the bad perception of a company […] Read more

Best Google Shopping Ad Campaign Tips to Generate ROI

Best Google Shopping Ad Campaign Tips to Generate ROI

With the increasing number of online retailers and competition getting fierce among them, the way in which the company promotes its products and services and the value it provides to its target customers determine its success and progress. Very few marketing campaigns can beat the power or efficacy of a meticulous designed Google shopping campaign that brings the maximum number of qualified traffic to an e-commerce store with a large products’ inventory.

Google shopping campaign is a great way to enhance your brand awareness that facilitates you realise your business promotional goals. As Google Shopping ads display the image of the […] Read more