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Recently, Google made an announcement that mobile users will now be able to scroll through search results indefinitely. Google’s infinite scroll on mobile implies that rather than seeing a “See More” button after about ten results, you can see the entire options. While you can usually find what you’re looking for in the first few pages of results, you may want to look farther. For example, you might want to explore more findings and inspiration before determining how to proceed with bigger, more open-ended inquiries like “What can I do with pumpkins?” With the infinite scroll, you can see various […] Read more
Listen up, folks! Google has officially rolled out the Speed Update to all users on July 9th, 2018. From now on, page speed is an important ranking factor for mobile searches. If you have an organic presence on mobile search or you’re involved in mobile-specific Google Ads management, you may need to shift your focus slightly.
Overview of Google Page Speed Update
Google Ads campaign managers point out that page speed has been an important ranking factor since 2009. This is true but earlier it was used to rank desktop searches whereas the focus now is on mobile searches. Everybody knows that […] Read more