These Google Shopping Ads Campaign Mistakes Are Costing You Money

These Google Shopping Ads Campaign Mistakes Are Costing You Money

While reviewing campaigns for clients, Google Shopping Ads management professionals come across a wide variety of mistakes that lead to wastage of ad budget. The good news is that with a few adjustments, the most common mistakes can easily be rectified.

Here’s a compilation of three mistakes along with solutions to fix them:

#1 Not Splitting Products Groups
Google Shopping Ads professionals frequently notice that for shopping ads, in-house digital marketing teams club different types of products in the same product group and set a standard bid for the entire group. When you can have as many product groups as you want and […] Read more