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Google Ads PPC or Pay-Per-Click marketing is a fantastic resource for driving valuable traffic to your website. Google Ads service complements other aspects of an online marketing strategy such as content marketing, social media engagement, search engine optimization (SEO), and more. However, while it can be an extremely effective strategy for businesses looking to convert visitors to buyers/clients, there are some common problems you may face. Here is a rundown on these problems you may encounter with Google Ads PPC.
A low Quality Score
An effective Google Ads management strategy would entail having a high-quality score. However, Google Ads PPC does […] Read more
Before setting eyes on the new features that Google Ads services are rolling out, it would be a good idea to understand the basics about account set up to target users. Display and search are the two networks within Google Ads. While setting up your campaign for the first time you might come up with the option of adding either one of these within the settings.
Search network ads typically appear on the search results page of Google’s, and the display network ads appear on apps, sites, and videos. At times, what looks like a good idea to get greater exposure, […] Read more
Recently, Google made an announcement that mobile users will now be able to scroll through search results indefinitely. Google’s infinite scroll on mobile implies that rather than seeing a “See More” button after about ten results, you can see the entire options. While you can usually find what you’re looking for in the first few pages of results, you may want to look farther. For example, you might want to explore more findings and inspiration before determining how to proceed with bigger, more open-ended inquiries like “What can I do with pumpkins?” With the infinite scroll, you can see various […] Read more
It’s true that a Google Shopping Ads campaign can bring phenomenal ROI for e-commerce businesses. That’s because shopping ads put products straight in front of searchers with a specific buying intention. However, just like traditional PPC search campaigns, Shopping campaigns to require ongoing monitoring and optimization for success.
Here are six ways to optimize Google PLA shopping ads and get more clicks.
#1 Create an Accurate Product Feed
Before you can think of making necessary changes to ensure Shopping Ads campaign success, you need to have the right set-up that allows you to make real-time tweaks.
The product feed needs to be complete and […] Read more
Creating an amazing mobile app that people will pay for is hard. Getting it in front of interested users is even harder. Thousands of apps are being submitted every day to app stores. You really need to promote your mobile app to get noticed. If marketing is not your strong point, white label PPC management experts can help you with a tailored Google Ads “mobile app install” PPC campaign.
Google Ads for Mobile App Advertising
Google Ads is popularly used to promote websites but it can also be a powerful platform to drive mobile app installs. Google Ads allows users to advertise […] Read more
Did you know that there are nearly four hundred and twenty million voice searches being conducted every day and experts predict the numbers could double by 2020? We live in a world where consumers are increasingly using digital voice assistants such as Siri, Cortana and Google Assistant on their smartphones for search purpose. This has a huge impact on Google Ads campaigns and ongoing Google Ads management.
Rising Popularity of Voice Searches
The appeal of voice searches is that they’re convenient, useful when you’re on-the-go and they offer a more personalized experience. Voice searches blend natural language processing with text-to-speech technology to […] Read more
Here’s the harsh reality – it’s possible to waste a large chunk of your ad budget on poorly strategized Google Ads campaigns. One of the most basic mistakes advertisers do is using the same campaign to target Google Search Network and Google Display Network. Here are reasons to avoid doing this and tips to target them for maximum returns.
Don’t Blindly Follow Google’s Advice
It’s easy to see why advertisers don’t create separate campaigns for each network – ongoing Google Ads campaign management requires time and effort and running the same campaign on both networks just makes it easier. Besides, Google Ads […] Read more
So you’ve been working hard to create a keyword list that covers all possible terms relevant to your business and target audience – good job! Next comes the crucial step of organizing keywords into campaigns and ad groups – crucial because it holds the key to effective Google Ads management and campaign profitability.
Here are some tips, hacks and best practices for grouping keywords and obtaining best possible campaign results
#1 Review Campaign Settings
For efficient Google Ads management, take a step back and consider the campaign’s structure and settings. Certain settings such as day parting, language, geo-targeting and the network can only […] Read more
Are you of the opinion that Google Ads don’t get enough clicks? Do you think Google Ads is too expensive for small businesses? Unfortunately, there are many unfounded, illogical myths surrounding Google Ads and these can seriously harm ad campaign prospects. Outsourcing your Google Ads campaign to a team of certified Google experts can help you avoid falling prey to these common myths:
#1 Google Ads Don’t Get Clicks
Many businesses don’t even consider Google Ads because they think Google Ads don’t get clicked. This misconception is easily debunked when you realize that Google earns a whopping $100 million per day from […] Read more
Google Ads has already established its reign in the paid-search realm; neither Microsoft Bing nor Yahoo Gemini, Google’s competitor, has user traffic or market share to compete against Google Ads. However, using the Google network to make the most of the Pay-Per-Click (PPC) model is still had to come by, as it requires statistical aptitude and analytical ability, along with the basics of advertising. Finding Google AdWords specialist with such skills is difficult. It is harder to differentiate an average manager from a specialist than one realizes. Many businesses fail to realize the mistake while hiring a PPC manager until […] Read more