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Internet marketing industry is transforming, with a plethora of agencies focusing on the full funnel to strategize. With the full-funnel marketing, an age-old marketing principle, internet marketers can have better control on the advertisements, as well as on the entire sales cycle and online conversions, which by extension drives more sales and increases the return on investment.
The present day PPC management as well benefits from funnel approach, as it enables campaign managers to carve a comprehensive paid-marketing strategy, employing different avenues available at disposal, including display ads, search ads, remarketing, shopping ads, video, GIF, and pop-up ads.
In funnel-based marketing approach, […] Read more
Pay-Per-Click (PPC) platforms, like Google AdWords and Bing Ads, can be accessed without incurring any charge by anyone who desires to promote their business online. And anyone, theoretically, can set up and launch a PPC campaign in under half an hour. So, the question rises, why one should outsource PPC management to a dedicated PPC Agency?
To answer it succinctly, a PPC campaign, if not managed competently, leaks money more out than it brings for a business. Moreover, PPC also markets a business, and if one poorly executes a campaign poorly, it can lead to the bad perception of a company […] Read more
A PPC campaign is a unique way of making your business scale new heights. A PPC campaign may seem to be an easy task, as some people perceive PPC as just an online advertising programme. However, this is not true. In order to make a PPC campaign successful, a lot of expertise is required to develop an organised structure, comprehensive keyword research and regular PPC audits and maintenance.
It is of utmost importance to concentrate and dedicate substantial amount of time to every minute aspect of PPC. Successfully executing a PPC campaign is about working smarter, not harder. After all, you […] Read more