Google Shopping Campaign Tips to Boost E-Commerce Sales

Google Shopping Campaign Tips to Boost E-Commerce Sales

Google Shopping ads are one of the best digital marketing options for e-commerce businesses. They tap into strong purchase intent and drive e-commerce sales. However, Google Shopping campaigns need special treatment to deliver strong ROI. Here are some tips to optimize campaigns and boost e-commerce sales.

Why is Google Shopping Campaigns Important?

Before understanding Google Shopping management tips that deliver increased e-commerce sales, take a moment to understand what makes Shopping campaigns the powerhouses that they are. With Google shopping campaigns, e-commerce businesses can market their products directly on Google Search. They can elevate product promotion by providing valuable information such as […] Read more

Google Shopping Campaign Tips for Brand vs. Non-Brand Terms

Google Shopping Campaign Tips for Brand vs. Non-Brand Terms

Are you looking for a strategy to get the best value from a brand and non-brand terms for your Google Shopping ads campaigns? Because bids take place on products and not keywords, advertisers find it difficult to target branded and non-branded search terms in the most profitable manner.

Here are some tips provided by Google shopping management experts:

All Searches Don’t Have Equal Value

Google Shopping ads offer lesser control when compared to traditional text PPC ads. Ultimately, it’s Google that decides which product ad to serve for a particular search term depending on the product title and description you have in your […] Read more

These Google Shopping Ads Campaign Mistakes Are Costing You Money

These Google Shopping Ads Campaign Mistakes Are Costing You Money

While reviewing campaigns for clients, Google Shopping Ads management professionals come across a wide variety of mistakes that lead to wastage of ad budget. The good news is that with a few adjustments, the most common mistakes can easily be rectified.

Here’s a compilation of three mistakes along with solutions to fix them:

#1 Not Splitting Products Groups
Google Shopping Ads professionals frequently notice that for shopping ads, in-house digital marketing teams club different types of products in the same product group and set a standard bid for the entire group. When you can have as many product groups as you want and […] Read more

Best Google Shopping Ad Campaign Tips to Generate ROI

Best Google Shopping Ad Campaign Tips to Generate ROI

With the increasing number of online retailers and competition getting fierce among them, the way in which the company promotes its products and services and the value it provides to its target customers determine its success and progress. Very few marketing campaigns can beat the power or efficacy of a meticulous designed Google shopping campaign that brings the maximum number of qualified traffic to an e-commerce store with a large products’ inventory.

Google shopping campaign is a great way to enhance your brand awareness that facilitates you realize your business promotional goals. As Google Shopping ads display the image of the […] Read more

Best Practices for Google Shopping Ad Campaigns

Best Practices for Google Shopping Ad Campaigns

If you are a start-up company or own a eCommerce site involved in PPC ad campaign, and are on a look out to drive further traffic and generate sales to your website, a Google ads campaign is the thing for you. Google shopping ads have done wonders for countless businesses, as the traffic that is steered by these ads is much better than that which is arrived via conventional text ads. This is because these ads feature rich content, consisting of product images and prices. This facilitates the customer to get an overview of what to expect before being redirected to […] Read more