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Creating an amazing mobile app that people will pay for is hard. Getting it in front of interested users is even harder. Thousands of apps are being submitted every day to app stores. You really need to promote your mobile app to get noticed. If marketing is not your strong point, white label PPC management experts can help you with a tailored Google Ads “mobile app install” PPC campaign.
Google Ads is popularly used to promote websites but it can also be a powerful platform to drive mobile app installs. Google Ads allows users to advertise mobile apps and offers several options for high-quality targeting. If you’re unfamiliar with how you can use Google Ads to promote your app, partnering a professional PPC management services provider can help you get maximum ROI.
The first step PPC management experts take is setting up conversion tracking. With this, they’re able to monitor cost per install.
Also read: Deploy Retargeting Ads to Target Location Specific Shoppers
You may create a mobile app install campaign on the Search or Display Network.
This article focuses on mobile app install campaigns on the Display Network.
Based on what’s compatible with your mobile app, select the appropriate operating system versions and device models.
For Bid strategy, select the ‘Focus on installs (Conversion Optimizer) – use CPA bids’ option.
Also: Still Missing Out On PPC Conversions? Focus on Mobile PPC Strategy
Enter the chosen name for the ad group and enter target CPA for the ad group.
Once you enter ad group name and target CPA, you can select how to target potential app users.
Google Ads offers different ads templates for you to choose from.
Connect with users app users today! Partner your trusted white label PPC services provider and get your campaign off to a flying start!