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Guide to Improve Local Google Ads Campaign ROI

Local Google Ads, or Google Local Services Ads (LSAs)are a type of advertisement meant for businesses that are based on home-service. LSAs work on a pay per lead criteria and the ranking of ads is based on proximity, customer reviews, hours, etc. These ads appear right above the regular search ads and involve a thorough verification process for the advertiser before it is published.

The Two Versions of LSAs

There are two different versions of LSAs – Google Guaranteed LSAs and Google Screened LSAs. The former is meant for the blue-collar industry and includes businesses like housekeeping, plumbing, locksmiths, etc. Google Guaranteed […] Read more

Common Problems With Google Pay Per Click You Need to Know

Google Ads PPC or Pay-Per-Click marketing is a fantastic resource for driving valuable traffic to your website. Google Ads service complements other aspects of an online marketing strategy such as content marketing, social media engagement, search engine optimization (SEO), and more. However, while it can be an extremely effective strategy for businesses looking to convert visitors to buyers/clients, there are some common problems you may face. Here is a rundown on these problems you may encounter with Google Ads PPC.

A low Quality Score

An effective Google Ads management strategy would entail having a high-quality score. However, Google Ads PPC does […] Read more

Guide to Improve Local Google Ads Campaign ROI

Common Problems With Google Pay Per Click You Need to Know

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Download Our 2022 PPC Management PDF Guide

Download Our 2022 PPC Management PDF Guide