What is PPC Management for a Small Business – A Short Guide

What is PPC Management for a Small Business – A Short Guide

What is ongoing PPC management? How does partnering a professional PPC management firm benefit small business? Have questions such as these but don’t know who to ask? Below is a comprehensive guide to help you make the right decisions and supercharge your PPC campaigns.

What Is Ongoing PPC Management?

Ongoing PPC management is the process of continuously monitoring and analyzing PPC ad campaigns as well as overseeing PPC ad spend to ensure their effectiveness and profitability. PPC is an evolving field and though perfect optimization is not possible, digital marketers put in continuous efforts to optimize campaigns.

Need for Ongoing PPC Management

PPC campaigns […] Read more

White Label PPC Experts Can Help You Promote Mobile Apps with AdWords

White Label PPC Experts Can Help You Promote Mobile Apps with AdWords

Creating an amazing mobile app that people will pay for is hard. Getting it in front of interested users is even harder. Thousands of apps are being submitted every day to app stores. You really need to promote your mobile app to get noticed. If marketing is not your strong point, white label PPC management experts can help you with a tailored AdWords “mobile app install” PPC campaign.

AdWords for Mobile App Advertising

AdWords is popularly used to promote websites but it can also be a powerful platform to drive mobile app installs. AdWords allows users to advertise mobile apps and offers […] Read more

The Impact of Voice Search on Paid Search AdWords Campaigns

The Impact of Voice Search on Paid Search AdWords Campaigns

Did you know that there are nearly four hundred and twenty million voice searches being conducted every day and experts predict the numbers could double by 2020? We live in a world where consumers are increasingly using digital voice assistants such as Siri, Cortana and Google Assistant on their smartphones for search purpose. This has a huge impact on AdWords campaigns and ongoing AdWords management.

Rising Popularity of Voice Searches

The appeal of voice searches is that they’re convenient, useful when you’re on-the-go and they offer a more personalized experience. Voice searches blend natural language processing with text-to-speech technology to translate a […] Read more

Run mobile-specific ad copy for AdWords expanded text ads: Know How

Run mobile-specific ad copy for AdWords expanded text ads: Know How

For quite some time now, Google AdWords management experts have known that mobile optimized ads can significantly increase CTRs. Google rewards such ads by providing them with higher rankings in search engine results. However, in this era of expanded text ads, strategies are shifting from making device based targeting adjustments at ad level to making adjustments at the ad group/campaign level. Here are some tips to help businesses implement device specific ad copy.

#1 Implement Ad Customizers

Google AdWords management professionals recommend advertisers use ad customizers to keep ads relevant even while they’re targeting multiple devices in the same campaign or ad […] Read more

How to Generate Real Estate Leads with Google AdWords Management

How to Generate Real Estate Leads with Google AdWords Management

For real estate agents and businesses, Google AdWords is an attractive platform to build PPC campaigns, generate instant website traffic, quickly close deals and earn handsome commissions. All this can happen only when you are well versed with Google AdWords management.

Here are some strategies that professional AdWords experts adopt – find out how your ideas compare with theirs’!

#1 Developing an Optimized Website

Google AdWords management professionals know the importance of having an optimized website. In real estate language, a website is the foundation of a PPC campaign and just like in the construction industry, it needs to be strong and robust […] Read more