Best Practices for Google Shopping Ad Campaigns
If you are a start-up company or own a eCommerce site involved in PPC ad campaign, and are on a look out to drive further traffic and generate sales to your website, a Google ads campaign is the thing for you. Google shopping ads have done wonders for countless businesses, as the traffic that is steered by these ads is much better than that which is arrived via conventional text ads. This is because these ads feature rich content, consisting of product images and prices. This facilitates the customer to get an overview of what to expect before being redirected to the sellers website.
Google shopping ads campaigns have been around for quite some time now, but it is only recently that Google has extensively updated their programmed bidding solutions. This has provided shopping campaigns with a pragmatic approach in generating potential leads and driving additional traffic.
If you are revisiting to these campaigns, you will witness improved transformations that will help you with your advertising woes. Before opting for this new functionality, an all round research of the setup is necessary in order to make sure that you have best practises objectives encapsulated to help you squeeze out more sales from these Google ads campaigns.
Listed below are some practises for Google Shopping ad campaigns, that will ensure you of better outcomes –
- Timely updation of product feed
If you do not update your product feed, and your ad keeps displaying the old prices and false availability of the products. Then you might lose upon potential customers who are keen to make a purchase. Google allows you to schedule an automatic update of your feed, regarding the inventory and prices of the products.
- Make the feed error free
There are times when an error could sneak in, resulting in some products being excluded. Therefore, it is important to keep a check while submitting a feed. Google ads campaigns provide you with a debugging tool to efficiently expunge any error.
- Negative keywords
With a conventional shopping campaign, you have the right to select which keywords your ad appear for; with a Shopping campaign, you have less control since this is based upon data from your feed. This can be easily rectified by running a search query report to identify the possible negative keywords.
- Usage of high quality images
The product image has a massive influence on the click through rate. Having a high quality image will provide a better insight about the product. In addition, several competitors selling the same product use the same product image as well. In order to stand out, use different imagery.
- Optimize product name and description
Carefully study the search patterns used by the people, and name your product accordingly so that your product is returned when a person executes a search. You should be able to convey what actually you are trying to sell, via your product name and description.
- Group similar product into the campaign
Google shopping ads campaigns promote each product in your feed. You do not have any control over which products you want to promote, unless you have limited products of similar margin. It is better to be selective and classify them into groups to have more control over them.
- Automated bidding strategies
Google ads campaigns help you to maximise clicks on your products, even if you have thousand of them, by automated bidding solutions. These solutions provide added flexibility and facilitate your aim to achieve business objectives.
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