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By performing a PPC competitor analysis, you can get an idea of how your PPC competitors are performing. An amazing advertising account and a landing page in combination with your PPC advertising efforts can take you a long way. By looking into what your competitors are doing, you can get new ideas to optimize your PPC account and grow your PPC profits. Also, when you see an unexpected drop in your performance and can’t figure out the cause, you need to understand that it may not have to do anything with your PPC management. It may be because your competitors have changed something on their side, which is doing very well for them. Hence, leverage the services of white label PPC to stay up-to-date with your PPC competitor’s advertising activity to be able to identify and act on any fluctuations in performance.
Before you jump into monitoring and analyzing your PPC competitors, it’s important that you know who your main competitors are, as your PPC ads are competing against these businesses. Most often, business owners take into consideration their offline competitors or would have in mind competitors whose success strategy they would want to imitate. However, these are necessarily not your main PPC competitors. Here are a few things you need to keep in mind while identifying your competitors.
Once you’ve identified your main PPC competitors, you can kick-start your PPC competitor analysis.
Get in touch with a PPC competitor research to identify the main USP that your competitors are using as well as their secondary USPs to get an idea on what USP your competitor thinks works the best with their customers. With this information:
Use Google ads competitor analysis to identify some of landing page tools that your PPC competitors are using to increase their conversion rate. Here are a few of the common landing page features:
An informative and active landing page is important to improve your conversion rates. See what type of messaging your competitors are using to get ideas and also be able to script your content to show you are better than your competitors.
Maintain a responsive landing page with the help of a PPC competitor research
Speed up your page’s loading time for a lower bounce rate by comparing how fast your competitor’s site loads against your own site. If it is a lot faster than your site, then you should be able to take learning points from your competitor’s site to improve your site speed.
Get to know where you stand on price compared to your competitors.
Contact white label PPC to help you keep track of your competitor’s prices.