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It’s been over two years since expanded text ads burst onto the scene. The initial euphoria experienced by advertisers because the new ad format offered a lot more space to explain products/services and value propositions gave way to confusion. The new format demands a new set of best practices, something that requires some time to figure out.
Luckily, PPC experts were on the job and here are their recommendations to maximize the potential of expanded text ads.
#1 Understand New Improved Format
Since they first started rolling, the format of expanded text ads has evolved. PPC services providers point out that as opposed […] Read more
All set for your Google Ads campaign to go live? Have you conducted a PPC audit? Think of it as reviewing your account to ensure it’s optimized to deliver initial campaign goals.
Here’s a list of areas you should be diving into:
#1 Ensure Conversion Tracking
As a general rule, an Google Ads campaign audit should be conducted on a quarterly or bi-annual basis for existing campaigns. This allows you to find areas of wasted ad spend and areas with potential to boost ROI. For this to happen, you need to ensure the whole system for conversion tracking is in place in your […] Read more
Auditing your PPC account helps you get a reality check of the actual performance of various factors or areas of your Google Ads account that contribute to the current results. This will guide you to the areas of your PPC account that need significant improvement to facilitate you get the desired results. Bringing these changes will help you save money on ad expenses and get an increased ROI through better click through rates and increased sales.
An Google Ads account audit report will help you gain real insights into the performance of your PPC account. Some of the specific areas that […] Read more
Reaching to the best of the abilities of an Google Ads campaign involves keeping with the Google Ads updates and constant optimization. However, adapting to new updates, which Google throws now and then, takes the time to get along, and significant time to align the advantages of updates with the over the goal of the campaign. For instance, services update like expanded text ads acted as a disrupting force when it was launched, and campaign managers took the time to tweak accounts to accommodate and leverage expanded text ads. Moreover, the work of Google Ads campaign managers is compounded by […] Read more
Any business that is doing PPC would be curious to know how to increase the revenue and ROI generated by PPC. As the only goal of pay-per-click, campaign is to provide an accelerated growth and boosted ROI to the business. Every PPC campaign would require different strategies pertaining to the type of business it is being done for. However, at the end of the day, every campaign exists to increase the profits for a business. One way through which you can ensure increased revenue is, by performing a PPC audit.
If you are a business owner and are auditing your Google […] Read more