8 Google Ads Audit Tips to Follow, Before Your Campaign Go Live

8 Google Ads Audit Tips to Follow, Before Your Campaign Go Live

All set for your Google Ads campaign to go live? Have you conducted a PPC audit? Think of it as reviewing your account to ensure it’s optimized to deliver initial campaign goals.

Here’s a list of areas you should be diving into:
#1 Ensure Conversion Tracking

As a general rule, an Google Ads campaign audit should be conducted on a quarterly or bi-annual basis for existing campaigns. This allows you to find areas of wasted ad spend and areas with potential to boost ROI. For this to happen, you need to ensure the whole system for conversion tracking is in place in your […] Read more

Know How to Audit PPC, Google Ads Account in 10 Minutes

Know How to Audit PPC, Google Ads Account in 10 Minutes

Auditing your PPC account helps you get a reality check of the actual performance of various factors or areas of your Google Ads account that contribute to the current results. This will guide you to the areas of your PPC account that need significant improvement to facilitate you get the desired results. Bringing these changes will help you save money on ad expenses and get an increased ROI through better click through rates and increased sales.

An Google Ads account audit report will help you gain real insights into the performance of your PPC account. Some of the specific areas that […] Read more

Your Google Ads Account Needs A Paid Search Audit, Know Why?

Your Google Ads Account Needs A Paid Search Audit, Know Why?

Reaching to the best of the abilities of an Google Ads campaign involves keeping with the Google Ads updates and constant optimization. However, adapting to new updates, which Google throws now and then, takes the time to get along, and significant time to align the advantages of updates with the over the goal of the campaign. For instance, services update like expanded text ads acted as a disrupting force when it was launched, and campaign managers took the time to tweak accounts to accommodate and leverage expanded text ads. Moreover, the work of Google Ads campaign managers is compounded by […] Read more

Performing PPC Campaign Audit Can Help to Boost Your Business ROI

Performing PPC Campaign Audit Can Help to Boost Your Business ROI

Any business that is doing PPC would be curious to know how to increase the revenue and ROI generated by PPC. As the only goal of pay-per-click, campaign is to provide an accelerated growth and boosted ROI to the business. Every PPC campaign would require different strategies pertaining to the type of business it is being done for. However, at the end of the day, every campaign exists to increase the profits for a business. One way through which you can ensure increased revenue is, by performing a PPC audit.

If you are a business owner and are auditing your Google […] Read more