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PPC ads are one of the most common forms of online advertising. By focusing on particular demographics, successful PPC campaigns target the right audiences, produce quality leads, and maximize sales. Building and executing a successful and cost-effective PPC campaign management requires managing many moving parts at the same time. This blogpost has simplified the ways in which that can be done. Read on to know more.
The first stage is to assess customer demand. PPC management services will not work if no one is looking for your business or product. Ensure that there is a sufficient search volume for the keyword you intend to give. In simpler words, make sure a large number of people have shown a history of searching for the keywords you choose.
One tool that can help you arrive at such keywords is Google Keyword Planner. Simply create a list of phrases that you believe your target audience is searching for and enter them into the tool, and it will suggest other relevant similar phrases.
This will also reveal to you the competition, the price you would have to pay for the keywords and help you determine the initial costs for advertising. Follow this three-step process of questioning to arrive at the most cost-effective keywords always.
1) What is the search volume for a particular keyword?
2) Is the target audience searching for those keywords?
3) Does the keyword price fit into your budget?
It is critical to have a strong unique selling proposition when engaging in PPC management. (USP). Your USP is what sets you apart from the competitors. It offers potential customers a reason to choose your company over competitors. This entails concentrating on your greatest strengths, i.e., the things you do better than your competitors. However, you must also effectively communicate this to the target audience.
Your ad copy should clearly convey who you are, what distinguishes you, and why someone should click on your ad. It should also contain a clear call-to-action, preferably with a unique offer or other enticement to encourage people to purchase from your website. The better the ad copy, the greater the chances of conversions, the greater the ROI.
Many PPC marketers use PPC outsourcing, in which they hire a white-label PPC provider, to make their pay per click campaign management more affordable. These service providers manage and create campaigns and advertisements on behalf of the marketer for a price. The price depends on the volume of the campaign, the specific features or requirements of the campaign, etc.
This is a more affordable option as it does away with the need to invest in hiring, training, infrastructure and setting up of an internal PPC management team. In addition to the above-mentioned PPC campaign management services, they also offer others, some of which are listed below:
• Optimizing Keywords
• Optimizing The Bid
• Optimizing Campaigns
• Campaign Targeting
• Competition Analysis
• Tracking Conversions
Small business can especially benefit from the services of the PPC management experts of the service providers.