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Being a digital marketing agency, we have observed that most of the businesspersons do not even have a little knowledge about AdWords. In fact, majority of the clients have negligible experience in AdWords when they approach us for support. In addition to having zero knowledge about AdWords, they are unaware of the modus operandi of an AdWords agency, or what outcomes should they expect from their PPC advertising agency.
Every AdWords service agency has its own thought process and adopts different marketing techniques to help its clients achieve their business goals. This implies that no two agencies can be the same. However, PPC advertising agencies are segmented into two broad categories; those who work hard by truly putting their heart and soul into getting results for their clients and, those who take advantage of unsuspecting businesses. We call the latter black hat agencies.
Therefore, it is very important to know, which type of agency you are working with. Here are some questions that you ought to ask a PPC agency before you make a deal. If you feel that the agency is trying to obscure information, it is better to stay away.
You should emphasise on hiring an agency that is well informed of its decisions and actively searches for ways to improve, not one, that sets the account on autopilot and forgets about it.
Therefore, by asking these questions you are ensuring that you extract the best out of your PPC agency. Do not look for the cheapest, look for the determined and result oriented.