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So you’ve been working hard to create a keyword list that covers all possible terms relevant to your business and target audience – good job! Next comes the crucial step of organizing keywords into campaigns and ad groups – crucial because it holds the key to effective Google Ads management and campaign profitability.
Here are some tips, hacks and best practices for grouping keywords and obtaining best possible campaign results
#1 Review Campaign Settings
For efficient Google Ads management, take a step back and consider the campaign’s structure and settings. Certain settings such as day parting, language, geo-targeting and the network can only […] Read more