So you’ve been working hard to create a keyword list that covers all possible terms relevant to your business and target audience – good job! Next comes the crucial step of organizing keywords into campaigns and ad groups – crucial because it holds the key to effective AdWords management and campaign profitability.
Here are some tips, hacks and best practices for grouping keywords and obtaining best possible campaign results
#1 Review Campaign Settings
For efficient AdWords management, take a step back and consider the campaign’s structure and settings. Certain settings such as day parting, language, geo-targeting and the network can only be set […] Read more