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AdWords remarketing is a powerful tool to drive cost-effective conversions from bounced visitors on high-traffic websites. Success depends on several factors, including how you’ve tagged the website and also how well you’ve set up remarketing lists.
Here are some remarketing tactics that professionals recommend to maximize ROI.
#1 Create Different Campaigns
Novice AdWords remarketing practitioners make the mistake of targeting all site visitors in a single generic Google AdWords campaign. However, all website visitors are not the same. Visitors who are exploring the home page need different treatment than visitors who are at the checkout. Remarketing services providers recommend creating multiple campaigns with […] Read more