PPC Outsourcing Canada Blog | PPC Competitor Analysis

PPC Experts Can Help You Promote Mobile Apps with Google Ads

Creating an amazing mobile app that people will pay for is hard. Getting it in front of interested users is even harder. Thousands of apps are being submitted every day to app stores. You really need to promote your mobile app to get noticed. If marketing is not your strong point, white label PPC management experts can help you with a tailored Google Ads “mobile app install” PPC campaign.

Google Ads for Mobile App Advertising

Google Ads is popularly used to promote websites but it can also be a powerful platform to drive mobile app installs. Google Ads allows users to advertise […] Read more

Is There Any Difference Between ReMarketing and ReTargeting?

Modern consumers take time to think and purchase. They visit a website, add items to the cart and leave the page without making a purchase. A very small percentage of consumers make a purchase on their first visit.

Remarketing and retargeting are two important online marketing strategies to attract visitors who have shown an interest in a brand. Though they have similar goals, there are few differences in terms of strategy and the method involved in reaching out to your targets.

Retargeting With Display Ads

PPC remarketing agencies use online ad placements to target users who have interacted with your site. This is […] Read more

Deploy Re-Targeting Ads to Target Location Specific Shoppers

First, you must know what re-targeting stands for, well it is actually a technique to reach all existing customer and prospects who once came to your portal but didn’t convert into a customer. And through Google Ads, you can attract prospects from specific target location with offers, deals or discount to get it converted into a satisfied customer. Here are few tips to deploy to target location-specific shopper’s.

#1 Retargeting Ads to attract shoppers

Retargeting is a branding tool kept in front of the customers that visit your site. It is in a way a second chance given to you to convert […] Read more

The Impact of Voice Search on Paid Search Ads Campaigns

Did you know that there are nearly four hundred and twenty million voice searches being conducted every day and experts predict the numbers could double by 2020? We live in a world where consumers are increasingly using digital voice assistants such as Siri, Cortana and Google Assistant on their smartphones for search purpose. This has a huge impact on Google Ads campaigns and ongoing Google Ads management.

Rising Popularity of Voice Searches

The appeal of voice searches is that they’re convenient, useful when you’re on-the-go and they offer a more personalized experience. Voice searches blend natural language processing with text-to-speech technology to […] Read more

Still Missing Out PPC Conversions? Focus on Mobile PPC Strategy

From the time you wake up in the morning to the time you hit the bed at night, you probably check your mobile phone a hundred times. Yes, we are all addicted to our smartphones and not having a focused mobile PPC strategy could mean losing out on conversions.

Here are some tips put together by PPC management experts to optimize campaigns for the mobile platform:
#1 Reasons to Consider Mobile PPC Strategy

Having a mobile PPC strategy is more important than ever before. Studies show that over 90% of mobile consumers who use mobile devices for product/service research purposes go on to […] Read more

How to Stretch your PPC Campaign Budget

Most companies in Canada are looking out for ways to better their PPC campaign. The budget that a company sets aside does play a major role along with strategy and proper planning. The real challenge comes down to the PPC budget –how much or how little.

The good news is that even companies with low budgets can increase the success rates of their campaign by following some of these moves:

Identifying Clear Goals for Your Campaign

By determining in advance the goals or outcome you would like to achieve will set you on a clear and focused path. This will also help prevent […] Read more

Different types of Re-Targeting for eCommerce Businesses

Since Google launched remarketing in 2010, the concept of retargeting has become bigger and has been adapted to different platforms including social media networks. Audiences familiar with a brand are a high-value segment for businesses to advertise to. If you don’t know how remarketing works or the various types available for use, you’re lagging behind your competitors. Read on to learn about different forms of retargeting and how they work.

#1 Target Site Visitors

At the crux of Google Ads remarketing and social media retargeting are site visitors. Site retargeting refers to the practice of using site visitor information to bring them […] Read more

A Comparison between Google Ads Search and Display Networks

Here’s the harsh reality – it’s possible to waste a large chunk of your ad budget on poorly strategized Google Ads campaigns. One of the most basic mistakes advertisers do is using the same campaign to target Google Search Network and Google Display Network. Here are reasons to avoid doing this and tips to target them for maximum returns.

Don’t Blindly Follow Google’s Advice

It’s easy to see why advertisers don’t create separate campaigns for each network – ongoing Google Ads campaign management requires time and effort and running the same campaign on both networks just makes it easier. Besides, Google Ads […] Read more

Google Shopping Campaign Tips for Brand vs. Non-Brand Terms

Are you looking for a strategy to get the best value from a brand and non-brand terms for your Google Shopping ads campaigns? Because bids take place on products and not keywords, advertisers find it difficult to target branded and non-branded search terms in the most profitable manner.

Here are some tips provided by Google shopping management experts:

All Searches Don’t Have Equal Value

Google Shopping ads offer lesser control when compared to traditional text PPC ads. Ultimately, it’s Google that decides which product ad to serve for a particular search term depending on the product title and description you have in your […] Read more

Tips To Consider When Organizing Your Ad Groups & Google Ads Campaigns

So you’ve been working hard to create a keyword list that covers all possible terms relevant to your business and target audience – good job! Next comes the crucial step of organizing keywords into campaigns and ad groups – crucial because it holds the key to effective Google Ads management and campaign profitability.

Mastering Keyword Grouping for Optimal Campaign Results
#1 Review Campaign Settings

For efficient Google Ads management, take a step back and consider the campaign’s structure and settings. Certain settings such as day parting, language, geo-targeting and the network can only be set at the campaign level and if you have […] Read more

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