Blog

Different types of Re-Targeting for eCommerce Businesses

Since Google launched remarketing in 2010, the concept of retargeting has become bigger and has been adapted to different platforms including social media networks. Audiences familiar with a brand are a high-value segment for businesses to advertise to. If you don’t know how remarketing works or the various types available for use, you’re lagging behind your competitors. Read on to learn about different forms of retargeting and how they work.

#1 Target Site Visitors

At the crux of Google Ads remarketing and social media retargeting are site visitors. Site retargeting refers to the practice of using site visitor information to bring them […] Read more

A Comparison between Google Ads Search and Display Networks

Here’s the harsh reality – it’s possible to waste a large chunk of your ad budget on poorly strategized Google Ads campaigns. One of the most basic mistakes advertisers do is using the same campaign to target Google Search Network and Google Display Network. Here are reasons to avoid doing this and tips to target them for maximum returns.

Don’t Blindly Follow Google’s Advice

It’s easy to see why advertisers don’t create separate campaigns for each network – ongoing Google Ads campaign management requires time and effort and running the same campaign on both networks just makes it easier. Besides, Google Ads […] Read more

Google Shopping Campaign Tips for Brand vs. Non-Brand Terms

Are you looking for a strategy to get the best value from a brand and non-brand terms for your Google Shopping ads campaigns? Because bids take place on products and not keywords, advertisers find it difficult to target branded and non-branded search terms in the most profitable manner.

Here are some tips provided by Google shopping management experts:

All Searches Don’t Have Equal Value

Google Shopping ads offer lesser control when compared to traditional text PPC ads. Ultimately, it’s Google that decides which product ad to serve for a particular search term depending on the product title and description you have in your […] Read more

Tips To Consider When Organizing Your Ad Groups & Google Ads Campaigns

So you’ve been working hard to create a keyword list that covers all possible terms relevant to your business and target audience – good job! Next comes the crucial step of organizing keywords into campaigns and ad groups – crucial because it holds the key to effective Google Ads management and campaign profitability.

Here are some tips, hacks and best practices for grouping keywords and obtaining best possible campaign results

#1 Review Campaign Settings

For efficient Google Ads management, take a step back and consider the campaign’s structure and settings. Certain settings such as day parting, language, geo-targeting and the network can only […] Read more

How to Run Mobile-Specific Ad Copy for Google Expanded Text Ads

For quite some time now, Google Ads management experts have known that mobile optimized ads can significantly increase CTRs. Google rewards such ads by providing them with higher rankings in search engine results. However, in this era of expanded text ads, strategies are shifting from making device based targeting adjustments at ad level to making adjustments at the ad group/campaign level. Here are some tips to help businesses implement device specific ad copy.

#1 Implement Ad Customizers

Google Ads management professionals recommend advertisers use ad customizers to keep ads relevant even while they’re targeting multiple devices in the same campaign or ad […] Read more

A White Label PPC Agency Can Be a Friend to Your Marketing Agency

As a marketing company, do you want to offer clients all the services they need to run the best PPC campaigns imaginable? With white label PPC services, you can confidently provide campaign development, management and optimization solutions without doing any work or investing in overheads.

#1 Overcome Hurdles and Increase Revenue

Unless you’re a marketing behemoth, you’re unlikely to have the expertise, resources and time to successfully manage multiple PPC campaigns simultaneously and provide high quality solutions for all processes. A white label PPC agency having a dedicated team of trained and experienced professionals can be an asset and a friend – […] Read more

8 Google Ads Audit Tips to Follow, Before Your Campaign Go Live

All set for your Google Ads campaign to go live? Have you conducted a PPC audit? Think of it as reviewing your account to ensure it’s optimized to deliver initial campaign goals.

Here’s a list of areas you should be diving into:
#1 Ensure Conversion Tracking

As a general rule, an Google Ads campaign audit should be conducted on a quarterly or bi-annual basis for existing campaigns. This allows you to find areas of wasted ad spend and areas with potential to boost ROI. For this to happen, you need to ensure the whole system for conversion tracking is in place in your […] Read more

Best Google Ads Remarketing Practices for eCommerce Business

So, you’ve decided to run an Google Ads remarketing campaign – excellent decision! It’s a very effective way to connect with site visitors and build brand awareness. When you want a ROI focused, display remarketing campaign, you need to put in some serious effort for campaign set-up.

Here are some tips to help you do just that:
#1 Premises of Remarketing Ads

Let’s first understand some premises of Google Ads remarketing campaigns. For example, a site visitor is more likely to buy when he is further along the sales funnel. A recent site visitor is more likely to purchase than someone who visited […] Read more

7 Benefits of Outsourcing PPC Service to a White Label PPC Agency

Thinking of partnering a white label PPC agency? It’s an excellent way to expand service offerings and provide the best PPC solutions to your clients quickly and effectively. While you focus on core business operations and delivering outstanding customer service, the white label partner will handle all details of PPC campaign management. Here are seven benefits of hiring a white label agency:

#1 Expand Service Offerings

If you’re a traditional advertising agency, small digital marketing agency, an independent consult or a web developer, outsourcing PPC to a white label PPC agency allows you to stretch service offerings and lower the risk of […] Read more

How to Generate Real Estate Leads with Google Ads Management

For real estate agents and businesses, Google Ads is an attractive platform to build PPC campaigns, generate instant website traffic, quickly close deals and earn handsome commissions. All this can happen only when you are well versed with Google Ads management.

Here are some strategies that professional Ads experts adopt – find out how your ideas compare with theirs’!
#1 Developing an Optimized Website

Google Ads management professionals know the importance of having an optimized website. In real estate language, a website is the foundation of a PPC campaign and just like in the construction industry, it needs to be strong and robust […] Read more