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Google Ads has already established its reign in the paid-search realm; neither Microsoft Bing nor Yahoo Gemini, Google’s competitor, has user traffic or market share to compete against Google Ads. However, using the Google network to make the most of the Pay-Per-Click (PPC) model is still had to come by, as it requires statistical aptitude and analytical ability, along with the basics of advertising. Finding Google AdWords specialist with such skills is difficult. It is harder to differentiate an average manager from a specialist than one realizes. Many businesses fail to realize the mistake while hiring a PPC manager until […] Read more
Pay-Per-Click (PPC) platforms, like Google Ads and Bing Ads, can be accessed without incurring any charge by anyone who desires to promote their business online. And anyone, theoretically, can set up and launch a PPC campaign in under half an hour. So, the question rises, why one should outsource PPC management to a dedicated PPC Agency?
To answer it succinctly, a PPC campaign, if not managed competently, leaks money more out than it brings for a business. Moreover, PPC also markets a business, and if one poorly executes a campaign poorly, it can lead to the bad perception of a company […] Read more
Being a digital marketing agency, we have observed that most of the businesspersons do not even have a little knowledge about Google Ads. In fact, majority of the clients have negligible experience in Google Ads when they approach us for support. In addition to having zero knowledge about Google Ads, they are unaware of the modus operandi of an Google Ads agency, or what outcomes should they expect from their PPC advertising agency.
Every Google Ads service agency has its own thought process and adopts different marketing techniques to help its clients achieve their business goals. This implies that no two […] Read more
We are incapable to understand as of what is the relevance of all these articles and posts about the dangers of creepy remarketing! We believe that the advertisers who are scared of remarketing are using it all wrong, or are unaware of the superpowers of remarketing ads.
If you are sitting on the verge and unsure of trying it, we will present you with some remarketing facts that will make you rethink your entire PPC marketing strategy.
# Remarketing ads helps in increasing your conversion rates
Being a digital marketing company, we have observed that conversion rates actually elevate significantly when using white label […] Read more
Any business that is doing PPC would be curious to know how to increase the revenue and ROI generated by PPC. As the only goal of pay-per-click, campaign is to provide an accelerated growth and boosted ROI to the business. Every PPC campaign would require different strategies pertaining to the type of business it is being done for. However, at the end of the day, every campaign exists to increase the profits for a business. One way through which you can ensure increased revenue is, by performing a PPC audit.
If you are a business owner and are auditing your Google […] Read more
In this age of technological advancements, almost everything has become simple and straightforward. Be it the promotion of your services to accelerate sales or the reputation management of your own brand to enhance positive online visibility. Everything is a click away and not really demands a professional intervention in to this. With platforms such as Google Ads and Bing Ads that are openly accessible to anybody, looking to promote their website online via PPC, it would only take around an hour or so to incept and launch a basic PPC campaign.
Therefore, why would you hire a PPC agency and outsource […] Read more
A PPC campaign is a unique way of making your business scale new heights. A PPC campaign may seem to be an easy task, as some people perceive PPC as just an online advertising programme. However, this is not true. In order to make a PPC campaign successful, a lot of expertise is required to develop an organized structure, comprehensive keyword research and regular PPC audits and maintenance.
It is of utmost importance to concentrate and dedicate substantial amount of time to every minute aspect of PPC. Successfully executing a PPC campaign is about working smarter, not harder. After all, you […] Read more
If you are a start-up company or own a eCommerce site involved in PPC ad campaign, and are on a look out to drive further traffic and generate sales to your website, a Google ads campaign is the thing for you. Google shopping ads have done wonders for countless businesses, as the traffic that is steered by these ads is much better than that which is arrived via conventional text ads. This is because these ads feature rich content, consisting of product images and prices. This facilitates the customer to get an overview of what to expect before being redirected to […] Read more
Internet provides a robust platform for business to thrive and market their products and services worldwide to a global community. Thanks to the increasing number of internet users and growing popularity of online marketing that has made it easy for people to procure their desired information as well as products and services from the comfort of their homes. However, it is not easy to tap the potential of World Wide Web and establish an enviable brand reputation without using powerful advertising tools of search engine optimization and pay-per-click (PPC) marketing.
As each company has its own marketing needs and goals hence, […] Read more