How to Capitalize the Impact of Voice Search on Paid Search AdWords Campaigns

How to Capitalize the Impact of Voice Search on Paid Search AdWords Campaigns

Do you use Apple’s Siri, Amazon’s Alexa or Google’s Personal Assistant to find answers to questions online? It’s not just you, millions of people around the world use them too! It’s expected that by the year 2020, voice search will account for at least half of all internet searches. Read on to know what this means for AdWords campaigns and Google Ads management.

Why Is Voice Search Important?

Voice search is quickly rising to become one of the most popular ways to research and conduct searches on the internet. People are using voice search to find answers to everything from who the […] Read more

Run mobile-specific ad copy for AdWords expanded text ads: Know How

Run mobile-specific ad copy for AdWords expanded text ads: Know How

For quite some time now, Google AdWords management experts have known that mobile optimized ads can significantly increase CTRs. Google rewards such ads by providing them with higher rankings in search engine results. However, in this era of expanded text ads, strategies are shifting from making device based targeting adjustments at ad level to making adjustments at the ad group/campaign level. Here are some tips to help businesses implement device specific ad copy.

#1 Implement Ad Customizers

Google AdWords management professionals recommend advertisers use ad customizers to keep ads relevant even while they’re targeting multiple devices in the same campaign or ad […] Read more