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AdWords has already established its reign in the paid-search realm; neither Microsoft Bing nor Yahoo Gemini, Google’s competitor, has user traffic or market share to compete against AdWords. However, using the Google network to make the most of the Pay-Per-Click (PPC) model is still had to come by, as it requires statistical aptitude and analytical ability, along with the basics of advertising. Finding Google AdWords specialist with such skills is difficult. It is harder to differentiate an average manager from a specialist than one realizes. Many businesses fail to realize the mistake while hiring a PPC manager until the money […] Read more