A Comparison between Google AdWords Search and Display Networks

A Comparison between Google AdWords Search and Display Networks

Here’s the harsh reality – it’s possible to waste a large chunk of your ad budget on poorly strategized Google AdWords campaigns. One of the most basic mistakes advertisers do is using the same campaign to target Google Search Network and Google Display Network. Here are reasons to avoid doing this and tips to target them for maximum returns.

Don’t Blindly Follow Google’s Advice

It’s easy to see why advertisers don’t create separate campaigns for each network – ongoing AdWords campaign management requires time and effort and running the same campaign on both networks just makes it easier. Besides, AdWords advises targeting […] Read more

Google Shopping Campaign Tips for Brand vs. Non-Brand Terms

Google Shopping Campaign Tips for Brand vs. Non-Brand Terms

Are you looking for a strategy to get the best value from a brand and non-brand terms for your Google Shopping ads campaigns? Because bids take place on products and not keywords, advertisers find it difficult to target branded and non-branded search terms in the most profitable manner.

Here are some tips provided by Google shopping management experts:

All Searches Don’t Have Equal Value

Google Shopping ads offer lesser control when compared to traditional text PPC ads. Ultimately, it’s Google that decides which product ad to serve for a particular search term depending on the product title and description you have in your […] Read more