Here’s the harsh reality – it’s possible to waste a large chunk of your ad budget on poorly strategized Google AdWords campaigns. One of the most basic mistakes advertisers do is using the same campaign to target Google Search Network and Google Display Network. Here are reasons to avoid doing this and tips to target them for maximum returns.
Don’t Blindly Follow Google’s Advice
It’s easy to see why advertisers don’t create separate campaigns for each network – ongoing AdWords campaign management requires time and effort and running the same campaign on both networks just makes it easier. Besides, AdWords advises targeting […] Read more